Hybrid Corporate Communication Specialist

at GS1 Canada

• Job title: Corporate Communication Specialist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Professional Certificate
• Location requirements: Hybrid, North York, Canada

About the role

• Corporate Communication Specialist developing and managing internal and external communications for GS1 Canada. Creating consistent content aligned with the brand and handling crisis communications.

Responsibilities

• Accountable to create, gain approval, develop, disseminate, manage, and measure GS1 Canada's internal communications content, visuals, corporate materials; calendars, templates and resources including internal social media, SharePoint intranet and website About Us & Career sections are relevant, clear, simple, unified and consistent.
• Responsible to keep GS1 Canada’s employees informed, maintaining a positive public image in compliance with vision, mission, values and operating principles.
• Responsible for corporate communication content results to inform, engage, drive business priorities, elevate the brand internally.
• Responsible to develop, disseminate, maintain, and audit GS1 Canada's external brand, visual identity, and companywide content, messaging on corporate website pages, digital platforms are relevant, clear, simple, unified and consistent with approved standards/guidelines.
• Responsible to assist with the development and management of crisis communication, internal and external to ensure GS1 Canada’s reputation in times of crisis, unexpected events.

Requirements

• Post-secondary certificate or equivalent in relevant discipline;
• 2+ years of relevant communication and brand management experience (public relations, business, and/or marketing);
• Bilingualism (French/English) is an asset.
• Technical proficiency in content creation tools, including Canva, Adobe Creative Suite, and video editing software
• Working knowledge of digital technologies and selecting channels most effective for reaching specific audiences to optimize communication (e.g., social media, email, web);
• Familiarity with digital assets and technologies such as SharePoint, LinkedIn, content management systems, social media platforms, web technology and analytics, basic graphic design and video editing etc.
• Excellent time management and organizational skills, with the ability to prioritize tasks and meet deadlines.
• Industry-specific knowledge of brand development, brand voice and image guidelines, writing and style guides to ensure consistency across the organization;
• Recognition and understanding of external business environment, complex issues, brand positioning best practices, and their implications on image and reputation;
• Stakeholder Influence & Relationship Management – Solid communication skills to collaborate with internal teams, industry leaders, and external partners.
• Data-Driven Decision Making – Uses analytics and insights to manage and measure communication effectiveness.
• Strong communications skills, both verbal and written, with the ability to convey ideas clearly and effectively;
• Adaptability and flexibility to manage change and remain productive in dynamic environments.

Benefits

• Job Benefits