Leading Corporate Communications Director role at FIS, leveraging social media to enhance brand visibility. Executing innovative social strategies while collaborating with diverse stakeholders across the organization.
Responsibilities
Lead a small internal team supported by third-party social media specialists
Create a new voice for FIS across all company social activations
Drive innovative social campaigns and assets
Build go to market strategy
Partner with a diverse range of stakeholders across the Enterprise
Build the brand through social and influencer marketing, identify insights and opportunities to elevate social content
Build FIS’ reputation as a destination for top tech talent to support the company’s talent recruitment agenda and goals
Concept and contribute the big ideas that help build the FIS brand across targeted social platforms
Work hand-in-hand with the social media and creative directors plus Marketing Executives to ensure connection between Marketing, Brand and Public Relations work and social efforts
Provide feedback to social content creators, marketing leads and copywriters that help them elevate individual pieces of content while learning best practices of social creative
Utilize social landscape knowledge combined with FIS brand awareness to develop larger social programs or activations that go beyond individual social posts
Explore new ways to leverage social to create larger campaign opportunities and extensions
Develop creator guidelines for influencers, photographers, videographers, designers, and other content developers as needed to bolster the creative process
Foster engagement with followers and influencers around the content to drive results
Assist the Social Media Director in social content ideation and strategy
Stay up to date with the latest social media and influencer trends, best practices, and technologies
Occasional travel for special events, including capturing live social media content and producing on-the-fly content (visual and copy) for events
Requirements
An award-winning B2B social portfolio with national and global brands
Experience concepting and executing large-scale earned social media stunts, platforms and campaigns
10+ years’ experience in social media Leadership roles
Understanding of design principles for type, shape, color and photography
Proven professional experience as a Social Media and Influencer Content Creator, ideally within an ad, marketing, or creative environment, with a portfolio showcasing diverse content formats and styles
Experience in identifying influencers that best align with specific business and brand needs, across campaigns or influencer programs and content across platforms like Instagram, X, TikTok, LinkedIn, etc.
A deep understanding of various social media platforms, their unique audiences, and content requirements
Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members across PR, Marketing, Internal Communications, Brand, etc. to produce impactful work
Ability to manage multiple projects and priorities simultaneously and efficiently in a fast-paced environment while maintaining a high level of quality and professionalism
Benefits
A modern, international work environment and a dedicated and motivated team
A variety of career development tools, resources and opportunities
A fantastic range of benefits designed to help support your lifestyle and wellbeing
A work environment built on collaboration, flexibility and respect
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