Copywriter creating compelling copy for QVC and HSN, building emotional connections through various campaigns. Collaborates with creative partners and marketing strategies in a hybrid role based in West Chester, PA.
Responsibilities
Develop breakthrough brand advertising copy for QVC and HSN
Write for the full marketing funnel
Adjust tone, style, and messaging to fit the platform
Create compelling hooks and storytelling
Leverage best practices in direct mail and print marketing
Collaborate closely with art directors, designers, and marketing partners
Use customer insights and data to inform and optimize messaging
Manage multiple projects in a fast-paced environment
Contribute to a positive, inclusive, and high-performing team culture
Requirements
3+ years’ experience writing copy for retail, marketing, or advertising (agency or in-house)
Demonstrated ability to write for the full marketing funnel
Experience crafting copy for multiple platforms (digital, social, print, video)
Strong conceptual thinking and creative problem-solving skills
Excellent writing, editing, and communication skills
Proficiency with Microsoft Office, Teams, and project management tools (Airtable a plus)
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