Branding Analyst focusing on the development and consistency of Edify's brand identity. Collaborating on marketing campaigns and analyzing brand perception metrics in Brazil.
Responsibilities
Execute branding actions, ensuring brand consistency across all touchpoints.
Develop relevant materials and content, maintaining consistency and following the brand narrative and identity standards.
Monitor and report on brand perception, using feedback and research data.
Collaborate in the creation and execution of campaigns that strengthen the brand image.
Assist in compiling and managing press-related topics about Edify in coordination with the press office, ensuring alignment with the brand strategy.
Develop narrative solutions and campaigns that engage audiences and reinforce the brand.
Requirements
Bachelor's degree in Communications, Advertising, Marketing, or Journalism.
Portuguese writing: Strong command of written Portuguese across various formats, representing the brand's voice and identity.
Brand Management: Implementation and monitoring of branding strategies.
Social Media Tools: Experience creating and managing content to promote the brand.
Market Research: Collection and analysis of data regarding brand perception and competitors.
Content Production: Development of written and visual materials that communicate the essence of the brand.
Collaboration: Ability to work cross-functionally to maintain brand consistency.
Effective Communication: Ability to convey concepts and ideas clearly and persuasively.
Benefits
Health insurance 🩺
Dental plan 🦷
Meal/food allowance on the CAJU card 🥗
Home office allowance on the CAJU card 💻
Edify Online - continuous English learning platform 🌎
Continuous learning: We promote a culture of ongoing learning focused on both soft and hard skills 💻
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