Brand Integration Manager driving strategic marketing initiatives for GM Canada, collaborating with cross-functional teams and stakeholders. Ensuring alignment with business priorities and organizational change management.
Responsibilities
Lead Marketing-wide, cross-brand, cross-functional projects
Provide feedback and direction for the marketing team on consolidated activities, retail campaigns and initiatives, presentations and planning needs
Act as the gate keeper of executive meetings and content, ensuring appropriate level of detail and strategic alignment for discussion, information, and decision records of key meetings
Assist the CMO with setting the strategic, business, and cultural priorities
Work cross-functionally with leadership to ensure alignment with culture, vision, and business priorities
Strong integration with Communication partners securing seamless and integrated paid, owned, earned marketing and brand plans
Effectively partner with Human Resources on executing the implementation of people & culture strategies and initiatives that align with business strategy. This includes advising leadership on strategic organizational design and staff needs, identifying trends across the business groups and proactively propose and coordinate programs to address these trends.
Handle requests of and for the CMO such as presentations, speeches, executive updates, communications, meeting requests, recommendations, etc.
Manage the execution of Marketing meetings, event planning, audio-visual needs, and meeting content, booklets & activities
Requirements
Successfully obtained a Bachelor’s degree or equivalent experience required
5+ years of marketing, sales or related experience
Prolific communication skills- mastery in distilling and simplifying complex business topics and retail tactics into simple, actionable communications to diverse internal audiences (marketing and brand teams, regional and retail teams etc)
Strategic thinker with effective interpersonal skills to work collaboratively across all levels to ensure understanding, message, and communications are appropriately tailored to the audience
Professional and organized, self-starter with managerial courage to listen, provide clear direction and feedback with all levels across the organization including executives
Demonstrated strong leadership, change management, and communications experience
Ability to lead others through influence and in alignment with all cultural behaviors
Attentive to detail and precision, with track record of flawless execution
Experience with all collaboration tools; MS Teams, SharePoint, VC, MS Office Suite
Travel as needed
High integrity and ability to manage highly confidential content
High level of time management and prioritization skills
High level of analytical ability where problems are very unusual and difficult
Sales, Service & Marketing experience preferred
Experience with developing senior level communication packages in oral and written format
Knowledge of corporate policies and procedures
Master’s Degree / MBA
Benefits
Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
Healthcare, dental and vision benefits including health care spending account and wellness incentive.
Life insurance plans to cover you and your family.
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
GM Vehicle Purchase Plan for you, your family, and friends.
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