Segment Marketing Manager optimizing the portfolio of products across diverse business segments. Collaborating with teams to maximize revenue and reduce customer churn.
About the role
- AVP supporting multi-channel digital customer acquisition strategy for CareCredit retail products. Leading growth marketing initiatives and managing B2B client relationships to drive customer growth.
Responsibilities
- Support the multi-channel digital customer acquisition strategy and execution for CareCredit retail credit product portfolio
- Lead the development, implementation, and ongoing optimization of dynamic multi-channel acquisition growth plans
- Establish and maintain strategic relationships at senior levels within partner organizations
- Analyze client business objectives and marketing calendars to develop acquisition strategies
- Optimize and manage marketing spend against growth targets
- Identify and segment target audiences for acquisition campaigns
- Develop and maintain a competitive market and industry analysis framework
- Lead acquisition marketing campaigns in a fully integrated omni-channel environment
- Monitor and report on acquisition campaign performance, including key metrics
- Collaborate cross-functionally with internal teams and external partners/agencies
- Contribute to financial planning cycles by providing acquisition-related forecasts
- Manage multiple acquisition projects and priorities simultaneously
Requirements
- Bachelor’s degree preferred or high school diploma/GED with 7+ years of marketing experience
- Minimum 5 years of marketing experience, ideally within retail, credit card, or financial services
- 3+ years leading growth marketing strategies for consumer-facing products or programs
- 3+ years experience managing digital customer acquisition channels including online and mobile
- 3+ years exposure to co-brand or general purpose credit card product marketing or retail industry marketing
- Ability and willingness to travel as required (~20%)
Benefits
- Flexible work arrangements
- Professional development opportunities
- Annual bonus based on performance
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Intern in Trade Marketing and Distribution at British American Tobacco in Lima, Peru. In charge of supporting data consolidation, budgeting, and campaign implementations for modern channels.
Director of Partner Marketing leading global strategy for Workday, an AI platform managing people and money. Developing partnerships and driving revenue with strategic collaborations.
Marketing Coordinator supporting marketing campaigns for Modibodi, a sustainable apparel brand. Collaborating across teams to drive impactful partnerships and brand activations in a fast - paced environment.
Lifecycle Marketing Specialist owning customer lifecycle campaigns for frank green. Executing CRM strategies across Email & SMS while managing a global loyalty program.
Lifecycle Marketing Specialist at frank green managing Email and SMS campaigns for customer retention and engagement across multiple global markets.
Marketing Analyst for Volkswagen Caminhões e Ônibus developing advertising strategies and managing brand communications through digital and traditional media.
Marketing Specialist supporting the development and execution of marketing initiatives for ESRT's multifamily properties. Collaborating with teams to enhance brand presence and engage audiences.
Estagiário de Marketing na MakeOne, auxílio em comunicação com fornecedores e operação de eventos. Organização de materiais promocionais e suporte administrativo para a equipe.
Digital Marketing Analyst overseeing content management and social media for MakeOne. Involved in production of institutional content and campaign support.