B2B Marketing Leader driving growth for Purchasing Power, a fintech subsidiary. Collaborating with sales and managing integrated marketing efforts in a hybrid work environment.
About the role
- AVP supporting multi-channel digital customer acquisition strategy for CareCredit retail products. Leading growth marketing initiatives and managing B2B client relationships to drive customer growth.
Responsibilities
- Support the multi-channel digital customer acquisition strategy and execution for CareCredit retail credit product portfolio
- Lead the development, implementation, and ongoing optimization of dynamic multi-channel acquisition growth plans
- Establish and maintain strategic relationships at senior levels within partner organizations
- Analyze client business objectives and marketing calendars to develop acquisition strategies
- Optimize and manage marketing spend against growth targets
- Identify and segment target audiences for acquisition campaigns
- Develop and maintain a competitive market and industry analysis framework
- Lead acquisition marketing campaigns in a fully integrated omni-channel environment
- Monitor and report on acquisition campaign performance, including key metrics
- Collaborate cross-functionally with internal teams and external partners/agencies
- Contribute to financial planning cycles by providing acquisition-related forecasts
- Manage multiple acquisition projects and priorities simultaneously
Requirements
- Bachelor’s degree preferred or high school diploma/GED with 7+ years of marketing experience
- Minimum 5 years of marketing experience, ideally within retail, credit card, or financial services
- 3+ years leading growth marketing strategies for consumer-facing products or programs
- 3+ years experience managing digital customer acquisition channels including online and mobile
- 3+ years exposure to co-brand or general purpose credit card product marketing or retail industry marketing
- Ability and willingness to travel as required (~20%)
Benefits
- Flexible work arrangements
- Professional development opportunities
- Annual bonus based on performance
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Trade Marketing Manager driving retail performance for Miele appliances. Collaborating with marketing and sales to implement strategies and optimize marketing activities for growth.
Field Marketing Manager at Vercel leading ABM programs for startups in the AMER region. Collaborating cross - functionally to deliver high - impact marketing initiatives that drive revenue and engagement.
Senior Marketing Coordinator at Elevance Health developing marketing strategies and implementing plans for the healthcare sector. Collaborating across teams to enhance business objectives while ensuring market intelligence.
Marketing Generalist delivering marketing and banker engagement strategies for business credit card products. Developing creative materials and innovative campaigns to drive understanding and demand for solutions.
Remarketing Associate overseeing vehicle lease termination processes at Element Fleet Management. Requires coordination, billing management, and customer service to ensure compliance and satisfaction.
Marketing and Communication Intern assisting in various marketing actions for hotel restaurant services. Part of a dynamic team at a luxury hotel in Lyon.
Werkstudent supporting Marketing Team with digital content and SEO relevance. Collaborating closely to ensure high quality online presence for Contipark.
Vice President of Marketing shaping EDGE Group's global marketing strategies across defense, aerospace, and advanced technology sectors. Driving brand positioning, market entry, and digital transformation on a global scale.
Marketing Manager responsible for demand generation and brand presence for Megaport in India. Collaborate with sales teams while executing regional marketing strategies aligned with corporate goals.