Content Strategist leading creative solutions in influencer marketing for brands. Focus on influencer curation and strategy development to enhance marketing effectiveness.
Responsibilities
Realizar curadoria dos mais diversos segmentos de influenciadores para campanhas publicitárias, envolvendo desde micro influenciadores até grandes celebridades. A curadoria consiste em aspectos comportamentais dos influenciadores, imagem, audiência, conteúdo e também resultados;
Realizar estudos para marcas envolvendo influenciadores;
Desenvolver estratégias criativas envolvendo influenciadores para grandes marcas;
Preparar apresentações e materiais de embasamento para defesas dos nomes extraídos da curadoria;
Dar apoio a outros times, do ponto de vista de curadoria de nomes;
Participar de reuniões e apresentações junto com o cliente;
Trazer novidades para o time sobre as tendências do mercado de marketing de influência.
Requirements
Ser heavy user das principais redes sociais (Instagram, Facebook, Twitter, Youtube e TikTok);
Se manter atualizado sobre o universo do marketing de influência, como lançamento de redes sociais, tendências do mercado, lançamento de features e comportamento do mercado;
Consumir influenciadores de forma integral, desde o conteúdo até aspectos comportamentais;
Ter pensamento estratégico e criativo para desenvolver soluções para grandes marcas envolvendo influenciadores;
Experiência em planejamento em marketing de influência;
Saber montar apresentações no Power Point ou Keynote;
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