Marketing Specialist for SEA Cardiac Surgery at Medtronic. Leading product planning and market development strategy across Southeast Asia.
About the role
- Senior Performance Analyst at Dasa optimizing digital marketing strategies. Focused on data-driven decisions and performance improvement to drive health outcomes in Brazil.
Responsibilities
- Develop and implement consultative performance strategies focused on Google Ads and other paid media (e.g., Meta Ads, LinkedIn Ads), ensuring maximum efficiency and return on ad spend (ROAS).
- Conduct in-depth performance data analyses using tools such as Google Analytics 4 (GA4) to identify opportunities, trends, and bottlenecks, turning them into actionable insights.
- Propose and run A/B tests and Conversion Rate Optimization (CRO) strategies, acting as an internal consultant to optimize user flows and improve conversion rates.
- Prepare and present consultative reports and dashboards with relevant KPIs (Key Performance Indicators), communicating results and recommendations clearly and strategically to different stakeholders.
- Serve as a strategic partner to marketing and business teams, providing data-driven recommendations and ensuring performance activities align with business objectives.
- Identify new tools and technologies in the digital marketing and analytics market that can enhance performance capabilities and decision-making.
- Stay up to date on the latest trends, best practices, and changes in the digital marketing and analytics landscape, sharing knowledge with the team.
Requirements
- Proven experience as a Senior Performance Analyst with expertise in managing and optimizing paid media campaigns (Google Ads, Meta Ads, and other ad platforms).
- Advanced proficiency in web analytics tools, primarily Google Analytics 4 (GA4). Experience with Tag Manager and Data Studio/Looker Studio is a strong plus.
- Excellent analytical skills to interpret complex data and translate it into practical strategies and solutions.
- Strong results orientation with a proven track record of meeting and exceeding performance targets (CPA, ROAS, LTV, etc.).
- Proactivity and autonomy to investigate challenges, propose innovative solutions, and lead optimization projects.
- Solid communication and presentation skills, with the ability to influence and engage diverse audiences.
Benefits
- Meal support: Meal Voucher/Food Allowance or an on-site cafeteria (depending on location).
- Health support: Health insurance and Life insurance.
- Professional development: Dasa University, Career and Development Cycle, Technology/PMAX Academies and the Crescer program within Dasa.
- Other: Transportation voucher and performance-based bonus (PPR).
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