product-marketing

AirHelp is a company focused on improving the travel experience for air passengers. Since its inception in 2013, AirHelp has aided over 2.7 million passengers in receiving compensation for delayed or canceled flights. They advocate for air travel rights and actively engage with airlines, providing a membership program designed to protect travelers' rights. With a global support team of 400 professionals, AirHelp is dedicated to ensuring fair treatment for all travelers while promoting a positive and inclusive workplace culture.

Since being founded in 2013, AirHelp has helped millions of passengers with flight delays and cancellations. 

We make claiming compensation easy for travelers who are unsure of their rights, lack the time, or the expertise to embark on the claims process by themselves. To enable us to do this, we continuously invest in the data and cutting-edge technology that power our user-friendly website and make our customer journey even smoother. 

With AirHelp Plus and our innovative flight and luggage insurance benefits, we protect passengers against the unexpected, and give them the best travel experience possible.

Our global team of over 400 means we can help our customers 24/7 in 18 languages. This, combined with the local knowledge from the world’s largest network of lawyers specializing in air passenger rights, makes us uniquely placed to help air passengers anywhere, anytime.

We’re also global experts in air passenger rights, and have taken legal and political steps towards helping shape better air travel regulations worldwide.

AirHelp

• Build & Own the B2B2C Value Proposition
• Define and evolve the value proposition across the full product portfolio.
• Ensure a consistent narrative across sales, marketing, and any other customer touchpoints.
• Design and own the Sales Enablement program, including onboarding, regular training, and pitch certification.
• Create sales-ready assets: pitch decks, one-pagers, case studies, whitepapers, and competitive battlecards.
• Own the product demo experience - from scripts to environments - so Sales can confidently showcase value.
• Continuously benchmark competitors to identify gaps, threats, and opportunities.
• Own Go-To-Market strategy for new feature launches and market expansions for B2B product lines.

Senior Product Marketing Manager, B2B2C

Senior Product Marketing Manager leading B2B2C product strategy at AirHelp. Responsible for market positioning, sales enablement, and competitive analysis.

Jutro Medical is a modern healthcare clinic that offers free medical services under Poland's National Health Fund. With a focus on patient convenience, Jutro Medical provides no-queue appointments with family doctors and general practitioners across multiple cities in Poland. Their app facilitates online consultations and manages medical histories, e-prescriptions, and referrals, making healthcare accessible and efficient for over 60,000 patients. Jutro Medical strives to provide high-quality healthcare in a comfortable and patient-centric environment.

Jutro Medical’s advanced telemedicine platform and app offer virtual consultations, prescriptions, referrals, lab results and the ability to request medical leave online for less complex cases. Yet when more direct, more detailed or more complex care is required, patients can be seen by a Jutro Medical practitioner – typically the practitioner they’ve been liaising with virtually to maintain a continuity of care – at the startup’s proprietary clinics. All on the same day and all without waiting times, or having to constantly repeat their medical history and care needs with various people. This improves the experience for patients, gets them access to the best care possible, all while making doctors more productive. 

Jutro Medical

• tworzenie koncepcji kampanii marketingowych i akcji specjalnych: od insightu i pomysłu po realizację i podsumowanie (przede wszystkim actionable wnioski na kolejne akcje),
• planowanie i prowadzenie działań go-to-market dla nowych inicjatyw, produktów i funkcji,
• budowanie narracji wokół produktu oraz przekładanie value proposition na angażujący storytelling,
• wykorzystywanie narzędzi AI w codziennej pracy marketingowej, od researchu i copy po automatyzację procesów,
• pisanie copy do różnych kanałów komunikacji (social media, landing pages, email, materiały PR, komunikacja produktowa),
• tworzenie case studies klientów i historii użytkowników, od wywiadu po gotowy materiał,
• briefowanie oraz koordynowanie produkcji materiałów kreatywnych (wideo, grafiki, content),
• zarządzanie projektami marketingowymi end-to-end: harmonogram, partnerzy, budżet, delivery,
• projektowanie formatów contentowych dopasowanych do kanałów digital i social media,
• wykorzystywanie trendów kulturowych i mechanik social media do zwiększania zasięgu i zaangażowania,
• poszukiwanie nowych pomysłów, formatów i eksperymentów marketingowych zwiększających rozpoznawalność marki.

Go-to-Market Manager

Go-to-Market Manager driving innovative healthcare solutions at Jutro Medical. Focus on marketing strategy and campaign execution in the dynamic health technology sector.

Booksy is a digital platform that connects customers with beauty and wellness service providers, such as hair salons, barbershops, nail salons, skincare specialists, and massage therapists. It offers users the convenience of booking appointments online with various service providers in cities around the world, enhancing the way beauty and wellness businesses operate by providing them with tools to manage appointments, client relationships, and marketing. Booksy aims to simplify the process of finding and scheduling beauty and wellness treatments, making it easier for customers to discover and engage with local professionals.

Booksy is the leading beauty marketplace for finding, scheduling and managing appointments (with over $1.3bn annualized GMV run-rate and over 9 million bookings per month worldwide), anchored by a SaaS app for business management. The company is headquartered in the United States and has offices across 6 countries. Booksy raised $49m in VC funding to date with investors including Piton Capital, Enern, Industry Ventures, XG Ventures, OpenOcean, Manta Ray, Inovo and Zach Coelius. We also partnered with major tech brands including Facebook, Instagram, Google and Yelp to ensure seamless booking experience directly on their platforms. Booksy is also among only three providers globally integrated in the Appointments on Facebook scheduling tool. We have been successfully delivering on the customer-first promise, with over 70% of merchants likely to recommend Booksy to a friend or colleague. Our leadership team commands a mix of track-record at highly successful startups (iTaxi, Eo Networks, Docplanner) as well as experience from leading blue-chip and consulting companies (Amazon, Google, eBay, Groupon, Wonga, McKinsey, A.T. Kearney, PwC, EY).

More about Booksy: 
Booksy raises $70M war chest to acquire salon appointment apps, expand internationally: https://tinyurl.com/y5kfoyjg
https://www.globenewswire.com/news-release/2019/09/26/1921477/0/en/Online-Booking-Marketplace-Booksy-Secures-28-5-Million-Series-B2-Financing-Led-by-U-S-and-International-Investors.html

Booksy values:
#1 People First
#2 Act Like an Owner
#3 Work as a Team
#4 Shoot for the Moon

Booksy

• Lead the global product marketing function to drive revenue and expand value.
• Shape go-to-market strategy for new and existing products.
• Collaborate with Creative Studio, Lifecycle, and local marketing teams.
• Identify growth opportunities and leverage data for product-led growth on a global scale.

Head of Product Marketing – Maternity Cover

Lead Product Marketing at Booksy, shaping strategies for global product growth. Collaborating with high-performing teams to optimize product adoption and revenue.

Zowie is a company specializing in AI-powered customer service solutions. It offers tools such as the Zowie AI Agent and Zowie Inbox to automate and enhance customer service interactions for businesses. Zowie's technology aims to improve customer satisfaction, reduce response times, and scale effortlessly with demand by automating complex processes and providing personalized customer experiences across various platforms such as chat, email, and social media. The company emphasizes data security with compliance to standards like GDPR and SOC 2, and it integrates seamlessly with existing business systems to ensure precise and accurate responses. Zowie is focused on transforming customer service into a growth driver through AI innovations that handle inquiries, automate business processes, and build customer loyalty.

Buying online should feel like walking into your favorite local shop: personal, friendly and easy. Zowie’s mission is to recreate offline shopping experiences online - but better.We’re hiring! We’re growing fast, remote-first, and focused on winning as a team. Check out our open roles.Zowie enables companies that sell online to deflect tickets using powerful automation technology, care for customers with omnichannel inbox and sell more using enhanced customer context. Zowie can act as your standalone customer service system or enhance your current tools like Zendesk, Intercom, Gorgias, and many others with automation technology.- Free analysis of your automation potential | Know what you’re buying! - Free omnichannel inbox | Get savings on tech. - Tons of integration | Connect with Shopify, Magento, Klaviyo, Zapier and take your automation to the next level.Use Zowie and… 1. Deflect up to 60% of repetitive questions in 4 weeks and cut resolution times by 67%.2. Care – enables agents to resolve complex cases and increase CSAT by 12%.3. Sell – detect buying intent and convert up to 40% more clients.

Zowie

• Design integrated campaigns (ads, landing pages, emails, social) for GTM initiatives.
• Build presentation decks and workshop materials for events.
• Create visual frameworks that explain AI agent architecture without the jargon.
• Design case studies and customer stories that put people first.
• Develop content for thought leadership.
• Own our visual evolution.

Designer, GTM

Designer in Go-To-Market team at Zowie creating visuals for AI-driven customer interactions. Responsible for integrated campaigns and visual frameworks that simplify AI concepts.

ZF Group is a global technology company supplying advanced mobility products and systems for passenger cars, commercial vehicles, and industrial technology. The company's comprehensive product range focuses on vehicle manufacturers, mobility providers, and start-up companies, particularly in transportation and mobility. ZF is advancing the future of mobility through automation, electrification, and integrated safety systems, while also contributing to emission reductions and climate protection. With a diverse workforce of approximately 168,700 employees and operations in numerous countries, ZF is committed to delivering sustainable and innovative solutions across various modes of transport.

ZF is a global technology company supplying advanced mobility products and systems for passenger cars, commercial vehicles and industrial technology. Its comprehensive product range is primarily aimed at vehicle manufacturers, mobility providers and start-up companies in the fields of transportation and mobility. ZF electrifies a wide range of vehicle types. With its products, the company contributes to reducing emissions, protecting the climate as well as enhancing safe mobility. Alongside the automotive sector – passenger cars and commercial vehicles – ZF also serves market segments such as construction and agricultural machinery, wind power, marine propulsion, rail drives and test systems.

With some 168,700 employees worldwide, ZF reported sales of €46.6 billion in fiscal year 2023. The company operates 162 production locations in 31 countries.

For further press information and photos please visit: www.zf.com 

Imprint: https://www.zf.com/site/meta/en/imprint.html
Data Protection: https://www.zf.com/master/media/en/corporate/m_zf_com/meta/data_protection_social_media/Data_Protection_Notice_Social_Media_EN.pdf

ZF Group

• Conduct market research and analysis to understand fleet operators’ challenges, regulatory requirements, purchasing behavior, and industry trends.
• Define and maintain product positioning, messaging frameworks, and target personas for fleet management and maintenance solutions, ensuring clarity and consistency across all customer-facing touchpoints.
• Develop and execute go-to-market strategies for new product launches and product enhancements, including segmentation, positioning, pricing input, and go-to-market considerations.
• Plan and coordinate product launch activities with cross-functional teams, delivering launch plans, product documentation, website content, and supporting marketing materials.
• Monitor and analyze the competitive landscape for fleet maintenance and fleet management software, identifying differentiation opportunities and informing positioning strategies.
• Gather and synthesize customer insights through interviews, feedback, usage data, and collaboration with internal teams to inform product improvements and marketing direction.
• Own and continuously optimize product landing pages with a focus on customer experience, inbound lead generation, and conversion rate improvement.
• Track and analyze product marketing performance indicators such as product adoption, engagement, and conversion, using insights to refine go-to-market approaches.
• Design and deliver internal product and market training to ensure strong product understanding across relevant internal teams.

Product Marketing Manager – m/f/d

Product Marketing Manager shaping marketing initiatives for fleet management software solutions. Focus on maintenance solutions and market insight for effective product positioning.

• You'll own the go-to-market strategy (GTM) for multiple Payments product lines, working closely with Product Managers to ensure alignment between development and market demand. You’ll define product positioning, value propositions, and key messaging to effectively communicate the product’s value to target customers.
• You’ll lead the development and execution of the GTM strategy for new product launches and lead adoption campaigns for existing features, ensuring effective messaging, positioning, and promotional plan.
• You’ll create and coordinate localization of the global product content such as website copy, case studies, blog posts, product documentation, and emails. Ensure all communication is consistent with the product’s messaging and branding.
• You’ll act as the primary liaison between Product Management, Sales, and Growth Marketing, ensuring seamless execution of product strategies and a consistent customer experience.
• You’ll conduct deep market and competitive analysis to understand customer pain points and industry trends, using your insights to position products effectively.
• You’ll establish and track KPIs related to adoption, engagement, churn, and revenue impact, using data and customer insights to optimize strategies and report on performance to leadership.

Senior Product Marketing Manager – Payments

Own the go-to-market strategy for payments product lines at Booksy. Collaborate closely with Product Managers and lead marketing strategies to drive customer engagement and growth.

Vonage is a global leader in communications services, offering a robust suite of tools including Communications APIs, Unified Communications, and Contact Centers solutions. The company empowers businesses to reach and engage customers across various channels such as messaging, voice, and video, facilitating superior customer experiences. Vonage integrates advanced technologies like AI and automation to enhance operational efficiency and customer satisfaction, supporting industries ranging from healthcare to retail with tailored communications solutions. As a testament to its capabilities, Vonage is consistently recognized as a leader in Communications Platform as a Service (CPaaS).

We’re making communications more flexible, intelligent, and personal, to help enterprises the world over stay ahead. We provide unified communications, contact centers and programmable communications APIs, built on the world's most flexible cloud communications platform.

Vonage

• Define and execute go-to-market plans for our Video API product line, collaborating closely with marketing, product and sales functions across Vonage, and managing marketing project plans and schedules
• Maintain a strong pulse on competitive activity, market shifts, and technology trends to help steer go-to-market strategy
• Work closely with sales and product teams to craft value propositions, create sales enablement assets, and support customer acquisition
• Own positioning and messaging for Video API solutions across customer segments, regions, and verticals
• Represent Vonage at industry events and conferences, including preparing presentations and delivering speaking engagements
• Create and manage content for various channels including senior leadership, website, analyst briefings, white papers, presentations, and webinars

Senior Product Marketing Manager

Experienced product marketing leader at Vonage driving revenue growth for Communications APIs, focusing on Video API technology and go-to-market plan execution.

Hybrid Product Marketers roles in Poland

Browse 7 hybrid product marketers roles hiring in Poland plus related opportunities such as growth marketing and marketing coordinator.

7 jobs found

Senior Product Marketing Manager, B2B2C

AirHelp

Go-to-Market Manager

Jutro Medical

Head of Product Marketing – Maternity Cover

Booksy

Designer, GTM

Zowie

Product Marketing Manager – m/f/d

ZF Group

Senior Product Marketing Manager – Payments

Booksy

Senior Product Marketing Manager

Vonage