marketing

WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels.

WATI is an early-stage, fast-growing SaaS platform that is revolutionizing how businesses communicate with their customers. We believe customer relationships are built through conversations, one message at a time. Through our cutting-edge customer engagement software built on WhatsApp’s Business API, businesses are now able to have personalized conversations, be easily accessible and engage with their customers in real-time - at scale! We live in the on-demand economy, where customers expect fast, simple and easy service, and that’s exactly what our platform empowers companies to do.

This is made possible through WATI’s easy-to-use platform that can be made up and running in no time. As a result, small and medium businesses have embraced the platform rapidly, and thousands of customers across 54 countries are now using WATI within just a year of launch.

WATI

• Data & Analytics Support: Assist in compiling weekly and monthly marketing reports. You will pull data from multiple sources (HubSpot, Google Analytics, Ad Platforms), clean the data in Excel/Sheets, and update performance dashboards for the leadership team.
• Market Research: Conduct competitor analysis and research new market trends to support strategy for regional expansion.
• Social Media & Community: Schedule daily posts across our social media platforms. Monitor brand mentions and engage with our community to ensure responsiveness.
• Lifecycle & CRM: Support email marketing campaigns by helping with list management, setting up test sends in HubSpot, and monitoring email deliverability.
• General Operations: Assist the Marketing Lead with administrative tasks, deck preparation, and coordination between internal stakeholders to keep projects on track.

Marketing Intern

Marketing Intern supporting global marketing operations for Wati, the conversational growth platform. Assisting in data analytics, market research, and social media management.

Infopro Digital is a company that provides innovative solutions to boost performance for professionals and businesses across various industries. Their services include software and databases, lead platforms, information and insights, and tradeshows. Infopro Digital specializes in connecting professionals, helping them make informed decisions more quickly, build close relationships, improve efficiency, detect opportunities, and adopt the latest technologies. They serve sectors such as construction, public sector, automotive, risk & insurance, industry, and retail, offering expertise to professionals worldwide. Infopro Digital is recognized as a leading software publisher and emphasizes data and technology expertise.

Infopro Digital is a leading player in the business-to-business information and services with 3,300 employees and over 100 brands covering Insurance & Finance, Automotive aftermarket, Construction, Retail, Industrials and the Public Sector.The group offers its customers and clients multi-media products and solutions. Software, tradeshows, databases, digital solutions, lead generation, analysis & insight, events and training helps customers and clients to:•	Improve their efficiency and productivity•	Make informed decisions faster with better insights on a daily basis•	Grow revenue by generating new business and sales opportunities

Infopro Digital

• Act as the **subscriptions marketing lead** for Risk.net, WatersTechnology, and FX Markets.
• Work with the **Global Marketing Director** to design and deliver strategies that:

• Retain and grow existing subscriptions revenue.
• Engage subscribers to ensure maximum value from their subscriptions.
• Generate new, high-quality leads for our in-house sales teams.

• **Manage a team of two marketing specialists** (both based in the UK).
• Serve as part of the leadership team for these brands, reviewing and refining strategy to drive engagement, retention, and acquisition.
• Use best-in-class marketing technology including **HubSpot**, **Salesforce**, **Google Analytics**, and **Piano**.
• Deliver effective lead generation, campaign execution, website optimisation, and onboarding journeys for subscribers.
• Provide regular **performance reports and insights** to senior management and at board level.

• Plan, execute, and track all marketing activities across digital and offline channels.
• Review and optimise website content and subscriber journeys to improve engagement and conversion.
• Design and monitor **automated workflows (HubSpot)** to support acquisition, retention, and engagement.
• Build a collection of **digital templates and sales collateral** to support the subscriptions sales team.
• Ensure all marketing activity aligns with business objectives and brand positioning.

• Build and manage **data acquisition plans**, including list research, building, cleaning, and gap analysis.
• Develop deep product knowledge to enhance campaign targeting, messaging, and overall performance.
• Use **Google Analytics**, **HubSpot**, and **Salesforce** to monitor subscriber usage and engagement by segment; share insights with sales and senior leadership.
• Conduct **qualitative and quantitative research** to evaluate product perception and identify new opportunities.
• Collect and analyse customer feedback across multiple touchpoints; share insights with the Global Marketing Director and Brand Directors.
• Monitor **competitor activity and market positioning** to refine our own USPs and marketing approach.
• Deliver **monthly reports** on subscriptions performance and marketing ROI.

• Work closely with internal teams including **sales**, **customer services**, and other marketers to ensure alignment and consistency.
• Collaborate with other senior marketers globally to share best practices and drive innovation.
• Identify opportunities to improve efficiency and campaign performance through **automation, technology, and AI**.
• Contribute to wider business initiatives that strengthen marketing’s impact across the organisation.

Marketing Manager – Subscriptions Marketing

Marketing Manager leading subscriptions marketing for financial market brands in multiple countries. Developing strategies to retain subscribers and expand revenue effectively.

• Act as the subscriptions marketing lead for Risk.net, WatersTechnology and FX Markets.
• Work alongside the Head of Marketing, Asia-Pacific to design and deliver strategies that:
• Retain and grow subscriptions revenue.
• Engage subscribers to ensure maximum value from their subscription.
• Generate new, high qualify business leads for our sales teams.
• Manage a marketing specialist based in Hong Kong.
• Collaborate with brand leadership to review and refine strategy, driving engagement, retention, and acquisition.
• Use best-in-class marketing technology including HubSpot, Salesforce, Google Analytics, and Piano.
• Deliver high-quality lead generation, campaign execution, website optimisation, and subscriber onboarding journeys.
• Provide regular reporting to senior management and board level.
• Execute and track all marketing activities across digital and offline channels.
• Review and optimise website content and subscriber journeys to improve conversion.
• Design and monitor automated workflows (HubSpot) to support acquisition, retention, and engagement.
• Create digital templates and collateral to support subscription sales.
• Build and manage data acquisition strategies, including list research, cleaning, and gap analysis.
• Develop deep product knowledge to improve campaign targeting and positioning.
• Monitor subscriber usage by market segment using analytics tools; share insights with sales and leadership teams.
• Conduct qualitative and quantitative market research, including direct customer calls.
• Analyse competitor offerings and feed into product development and positioning.
• Report monthly on subscriptions performance at board level.
• Work closely with sales, customer services, and other marketing teams to ensure alignment.
• Collaborate with global marketing peers to share best practices and drive innovation.
• Explore opportunities to increase efficiencies through AI and other emerging technologies.
• Contribute to wider business projects as required.

Senior Marketing Manager – Subscription Marketing

Senior Marketing Manager leading subscriptions marketing for financial brands in APAC region. Engaging subscribers and maximizing subscription value for brands including Risk.net and WatersTechnology.

Hybrid Marketers roles in Hong Kong

Browse 3 hybrid marketers roles hiring in Hong Kong plus related opportunities such as digital marketing, marketing coordinator, product marketing, communications, brand ambassador, marketing operations, chief marketing officer and marketing analyst.

3 jobs found

Marketing Intern

WATI

Marketing Manager – Subscriptions Marketing

Infopro Digital

Senior Marketing Manager – Subscription Marketing

Infopro Digital