Hybrid Business Analyst, GTM Operations

at Zappi

• Job title: Business Analyst, GTM Operations
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $80,000 - $90,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL, Tableau
• Location requirements: Hybrid, Boston, United States

About the role

• Business Analyst strengthening Zappi's go-to-market execution through data accuracy and actionable insights. Collaborating with Sales, Marketing, Product, and Customer Success teams for operational efficiency.

Responsibilities

• Analyze GTM performance to identify trends, risks, and opportunities
• Translate data findings into clear, actionable insights for leadership
• Support forecasting, pipeline reviews, and performance reporting with timely analysis
• Contribute to business reviews and presentations with data-backed insights
• Maintain data accuracy and consistency across Salesforce, Tableau, and spreadsheet-based reports
• Audit and clean data to ensure reliability for reporting and decision-making
• Build and update dashboards to track sales performance, pipeline health, and revenue metrics
• Partner with cross-functional teams to define data standards and ensure alignment
• Collaborate with Sales, Marketing, and Customer Success to streamline reporting processes
• Help optimize GTM workflows and documentation for scalability
• Support continuous improvement of dashboards and analytics tools

Requirements

• 1-3 years of experience in analytics (Business analysis, Financial analysis, or Revenue operations)
• Strong skills in data and spreadsheet manipulation, navigating CRM and BI tools, and confidence using XLOOKUPs and pivot tables.
• Familiarity with SQL, Salesforce & Tableau, along with data uploads and exports across systems.
• Prior exposure to consulting, sales ops, rev ops, or marketing ops is helpful
• Detail-oriented with a focus on data integrity and consistency
• Analytical thinker who can connect data insights to business outcomes
• Effective communicator, comfortable collaborating with technical and non-technical teams
• Curious, proactive, and eager to learn in a fast-paced environment

Benefits

• Generous PTO allowance – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
• One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Wellbeing benefits and access to trained therapists / counsellors
• Company paid Life, AD&D, Short term & Long term disability
• Access to Zappi's Health, Dental and Vision Insurance Plan
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• Tailored personal development through training allowances, coaching, mentorship and career frameworks