Hybrid GTM Engineer

at Yodeck

• Job title: GTM Engineer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: JavaScript, Python, SQL
• Location requirements: Hybrid, Athens, Greece

About the role

• GTM Engineer at Yodeck focused on scaling go-to-market efforts in the digital signage industry. Building reliable systems for pipeline creation and revenue efficiency.

Responsibilities

• Build & maintain workflows for lead routing, owner assignment, lifecycle stages, and SLA alerts.
• Implement lead & account scoring aligned to SPICED and the WBD Bow‑Tie (AQL→SQL→Won; Onboarding→Value→Expansion).
• Create reliable reporting (dashboards, cohort & funnel tracking, velocity, activity quality).
• Design Clay recipes for programmatic ICP sourcing & enrichment; multi‑source matching; email validation.
• Automate enrichment → HubSpot sync with robust field mapping, normalisation, and de‑duplication.
• Build “smart lists” for warm outbound (buying signals, hiring, tech install, intent) and push to sequences.
• Maintain reusable Clay components, docs, and QA checks.
• Integrate product‑usage signals (PQLs), billing, and subscription metrics (e.g., via Segment/warehouse/ChartMogul) into HubSpot for scoring and routing.
• Implement partner‑source and distribution deal flows, including lead intake, opportunity registration, and attribution to PAM/Channel.
• Prepare for PRM integration (fields, objects, and sync patterns) when selected.
• Run continuous A/B tests on routing rules, scoring thresholds, sequences, and messaging metadata.
• Document the GTM stack (field dictionary, workflow maps, data lineage) and deliver short enablement sessions.
• Maintain a transparent GTM Build backlog; ship in small increments; communicate changes proactively.

Requirements

• 3+ years in RevOps / Marketing Ops / Growth Engineering / Sales Ops at a B2B SaaS company.
• Expert HubSpot admin (object design, workflows, scoring, sequences, reporting, sandboxing).
• Advanced Clay user: building multi‑source enrichment & pushdown automations at scale.
• Practical knowledge of APIs/webhooks & JSON; comfortable with Postman and error handling.
• SQL (basic) for querying; Python or JavaScript (basic) for data wrangling/transformations a plus.
• Strong grasp of funnel mechanics, routing, SLA design, and pipeline attribution (incl. partner assist).
• Operational understanding of GDPR/consent and email deliverability fundamentals.

Benefits

• Competitive salary
• Company-wide bonus scheme and a great Stock Option plan
• Amazing workplace, certified as Great Place to Work
• Hybrid Work From Home policy
• Office gym, nutritionist, and meal vouchers
• Individual training budget for professional development
• Private medical insurance plan
• Fun and collaborative start-up environment (with amazing offices!)
• Flexible working arrangements
• Commuting Expenses
• Equal opportunity and workplace diversity