Assistant Manager, Creator Marketing responsible for executing creator marketing campaigns for Paramount's theatrical releases. Collaborating with various teams and managing influencer relationships.
About the role
- Lead digital marketing initiatives and trade programs to enhance brand visibility for Yara's crop nutrition solutions. Collaborate with cross-functional teams, driving farmer engagement and optimizing campaigns.
Responsibilities
- To lead the development and execution of digital marketing initiatives and trade programs to strengthen brand visibility, enhance distributor and retailer engagement, and drive farmer adoption of crop nutrition solutions.
- This role integrates data‑driven digital communication with channel marketing execution to support the crop nutrition portfolio and achieve business goals.
- Lead the development and execution of integrated marketing campaigns aligned with portfolio priorities, annual business plans, and cross-functional strategies with Agronomy and Commercial teams.
- Own and optimize digital channel performance, including social media, website, and online selling platforms.
- Develop high‑impact marketing content, converting agronomy insights into clear value propositions that elevate brand visibility and customer engagement.
- Develop and execute trade programs such as seasonal promotions and channel‑specific offers aligned with crop cycles.
- Support Commercial teams in field activities, including farmer meetings, field days, in‑store activations, and product demonstrations.
- Implement Retail Outlet Excellence (ROE) initiatives through the creation and deployment of POS materials, retailer communications, product displays, and promotional collateral to ensure consistent brand messaging.
- Drive adoption and strategic use of YaraConnect as the primary retailer loyalty platform, boosting participation, supporting incentives, and delivering pass‑thru volume (PTV) targets.
- Own digital analytics and performance reporting, translating insights into recommendations that enhance campaign effectiveness and customer engagement.
- Conduct deep customer, channel, and campaign analyses to guide strategic decisions, sharpen marketing tactics, and support product and commercial planning.
- Lead development of lead-generation systems, integrating digital and offline touchpoints with automated, segmented communication flows to improve channel conversion.
- Plan and execute high‑visibility events, including retailer conferences, expos, demand-creation activities, and crop‑focused programs aligned with growth objectives.
- Managing repository of all assets, from raw files to finished pieces and internal communication tools such as SharePoint and newsletters.
- Key external vendor contact: coordinate work flow and overall communication with external partners to supervise production, quality and ensure deadlines are being kept.
- Implement Yara’s Safe by Choice Journey towards the attainment of zero accident.
Requirements
- Bachelor’s degree in Marketing, Agribusiness, Agriculture, Business, or related field.
- 5–7 years of experience in marketing with exposure in digital and/or trade marketing; agriculture or crop input industry experience is a strong advantage.
- Strong capability in planning and executing integrated marketing campaigns and managing cross‑functional projects.
- Proficient in digital platforms, marketing analytics, and basic design/editing tools (e.g., Canva, Adobe).
- Strategic and analytical thinker with the ability to translate insights into actionable plans.
- Excellent communication and stakeholder management skills, with experience collaborating across Commercial, Agronomy, and external partners.
- High attention to detail and ability to manage multiple projects simultaneously.
- Demonstrates strong initiative, ownership, and the ability to work independently.
- Comfortable working in both field and office environments.
Benefits
- Marketing Specialist
- Collaborate with cross-functional teams especially Commercial Team for requirements and support.
- Deal with channel partners, creative & media agencies and suppliers.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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