Product & Customer Marketing Manager shaping product positioning and driving growth at SourceWhale. Oversee product marketing strategies while collaborating with sales and customer success teams.
About the role
- Lead product and content marketing strategies to connect value and insights for legal professionals at Wolters Kluwer. Tailor messaging and collaborate with global teams to enhance brand awareness and drive growth.
Responsibilities
- Lead, develop, and execute product and content marketing strategies for the region that truly reach legal professionals
- Create high-performing and interactive content in various formats (e.g., blogs, case studies, social media, newsletters, webinars, events) for our regional audience
- Tailor messaging to different target groups and experience levels
- Work closely with our global performance marketing agency to launch and optimize campaigns with clear KPIs
- Plan and execute grassroots activations, pop-ups, local events, and community initiatives to increase reach, engagement, and loyalty
- Collaborate with Product, Sales, and Design to ensure consistent messaging throughout the entire funnel
- Own local media relations and press activities
- Optimize landing pages and marketing assets for SEO, GEO, and conversions
- Conduct market and competitive analyses to identify trends and insights
- Present results and help shape the marketing roadmap
- Build and maintain strong relationships with divisional, regional, and central stakeholders. Operate as a strategic facilitator with a high degree of accountability and collaboration.
Requirements
- 5+ years of experience in SaaS marketing
- Experience in leading cross-functional marketing projects
- Strong writing and storytelling skills across multiple channels
- Deep understanding of users and product – you translate features into real value
- Hands-on experience with CRM and automation tools (Eloqua)
- Team-oriented, strong communicator, and proactive
- Entrepreneurial mindset with drive and ownership
- Fluent in Polish and English (at least C1 level)
- Bonus: experience in the legal field or in legal tech
Benefits
- A hybrid work model: You will spend at least eight days a month at our office, enjoying the benefits of connecting and collaborating with your colleagues in person, while also having the flexibility to work from home.
- Additional days off: birthday, preventive health check, and more
- Employee and partner support programs
- Private healthcare subscription
- Sports card with co-payment
- Development opportunities: mentoring program, English language training
- Project Manager Academy
- Awards and recognitions: Global Innovation Awards, Global Code Games, Legal Hackathon Webinars, contests, fairs, events
Job title
Job type
Experience level
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Not specified
Degree requirement
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