Responsible for managing Specialty Catheters product line within the Vascular Division. Lead product strategy and lifecycle management at Cook Inc, based in Bloomington, IN.
About the role
- Senior Product Manager driving user growth, engagement, and conversion for VacationRenter. Leading mobile product initiatives that enhance user experience and business impact.
Responsibilities
- Own the application roadmap that drives acquisition, activation, engagement, and retention, with a focus on measurable impact to core company KPIs (conversion, LTV, and revenue growth)
- Analyze and optimize the user conversion funnel to increase activation and reduce churn, translating findings into product strategies that improve overall business performance
- Develop and optimize user profiles and personas to guide personalization, retention, and upsell opportunities
- Communicate product vision, goals, and performance updates across all stakeholders, clearly connecting feature delivery to company-wide results
- Define, test, and launch new features through A/B testing and data-driven experimentation, to validate user and business impact
- Partner cross-functionally with engineering, design, data, and marketing to deliver seamless user experiences and support growth initiatives
- Collaborate with the marketing team to integrate and optimize third-party tracking platforms (e.g., Firebase & Kochava) to measure campaign attribution, user engagement, and ROI
- Lead agile ceremonies (sprint planning, backlog grooming, retrospectives) to ensure execution quality, velocity, and alignment with priorities.
- Oversee QA and regression testing for high-confidence mobile releases
- Conduct competitive and quantitative analysis to identify growth opportunities and feature priorities
Requirements
- 5+ years of experience in product management and/or mobile/web analytics
- Proven track record driving growth, engagement, and conversion for consumer mobile applications
- Strong analytical skills with expertise in A/B testing, funnel metrics, and data-driven decision-making
- Excellent communication and documentation skills; able to align the team towards a shared goal
- Hands-on, detail-oriented, and proactive with a strong ownership mindset
- Bonus points for experience in integrating AI-driven tools and frameworks to develop proofs of concept (POCs) for personalization, automation, and user insights
Benefits
- Competitive salary + equity
- Top-tier laptop provided
- 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
- 401(k) with company match
- Unlimited, guilt-free vacation days
- Annual wellness stipend (gym + other wellness activities)
- Monthly house cleaning stipend
- Annual travel allowance
- Monthly cell phone & internet usage stipend
- Charity donation company match
- Employee referral bonus
- Team offsites/activities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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