Hybrid Manager, Omnichannel and Social Commerce

at Wella Company

• Job title: Manager, Omnichannel and Social Commerce
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $105,000 - $130,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Calabasas, United States

About the role

• Manager driving growth of TikTok Shop for Wella Company. Overseeing social commerce strategy and cross-functional collaboration in a hybrid work environment.

Responsibilities

• Lead the overall TikTok Shop growth strategy, including channel planning, product prioritization, promotional cadence, and performance optimization.
• Provide strategic oversight to the TikTok Shop agency, ensuring alignment on growth plans, creator pipeline, content direction, and storefront performance.
• Serve as the internal owner for TikTok Shop, aligning Marketing, Brand, Social, Creative, Operations, Sales, and DTC teams to support channel initiatives and ensure cohesive execution.
• Troubleshoot and resolve operational, system, or technical issues impacting channel performance in partnership with internal teams and the agency.
• Provide regular performance reporting to internal stakeholders and make strategic recommendations to improve channel performance.
• Support broader omnichannel ecommerce efforts as needed, including assisting with B2B retailer.com partners (e.g., Sally Beauty, Cosmoprof, SalonCentric) or brand.com initiatives.
• Collaborate with Sales, Marketing, Creative, Operations, and DTC teams to deliver assets, product information, and updates required for digital channel execution.
• Ensure consistency of brand storytelling, product presentation, and promotional alignment across digital touchpoints.
• Contribute to channel-level forecasting, demand planning, and performance analysis to support holistic omnichannel visibility.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field with 4+ years of experience in ecommerce, digital marketing, social commerce, influencer/affiliate marketing, or marketplace management; Or 6+ years of relevant experience.
• TikTok shop experience highly preferred
• Strong understanding and passion for social-commerce platforms, short-form content strategy, and creator/affiliate ecosystems.
• Experience managing external agency partners and cross-functional teams.
• Strong analytical skills with the ability to interpret data, surface insights, and make informed, strategic decisions.
• Excellent communication, relationship-building, and project management skills.
• Creative thinker with a passion for innovation and driving business growth.
• Beauty, personal care, or consumer products experience preferred.

Benefits

• Health insurance
• Life and disability insurance
• 401(k) retirement plan
• Paid holidays
• Paid time off (PTO)