Head of Brand Communications leading communications and media strategy across CEEMEA. Building strong brand voices and ensuring effective media and content integration.
Responsibilities
Define and lead the regional Brand Communication strategy in alignment with global brand vision and CEEMEA business priorities
Own regional communication frameworks, key messaging architectures, and creative territories across brands
Act as the guardian of brand voice, tone, and expression, ensuring consistency while enabling local relevance
Elevate storytelling excellence by embedding cultural, social, and beauty insights into communication strategies
Lead the CEEMEA media strategy, defining channel roles, media frameworks, and investment principles
Partner with Global Media teams to ensure alignment on media models, standards, tools, and innovation
Drive media effectiveness and efficiency, optimizing reach, frequency, engagement, and ROI across markets
Establish clear KPIs, measurement frameworks, and learning agendas to continuously improve media performance
Own the regional content strategy, ensuring cohesive narratives across paid, owned, and earned touchpoints
Drive integration across ATL, digital, social, PR, influencer, retail, and advocacy platforms
Ensure modular, scalable content ecosystems that allow for efficient localization across diverse CEEMEA markets
Lead the regional advocacy strategy, covering influencers, creators, experts, and brand ambassadors
Ensure strategic alignment between paid media, organic content, PR, and advocacy to amplify earned impact
Partner with local teams and agencies to deliver credible, culturally relevant advocacy programs
Set regional guidelines, governance, and effectiveness standards for influencer and advocacy activation
Serve as the key CEEMEA interface between Global Brand, Global Media, and Local Market teams
Influence and align multiple stakeholders in a complex, matrix organization
Partner with local agencies and production ecosystems to ensure high‑quality, on‑brand execution
Share best practices, innovations, and performance learnings across the region
Lead, inspire, and develop a high‑performing CEEMEA Brand Communications team
Build regional capabilities in communication strategy, media excellence, content systems, and advocacy
Coach local market teams to elevate creative quality, media literacy, and cultural relevance
Foster a culture of collaboration, creativity, accountability, and continuous improvement
Requirements
Bachelor’s degree in Marketing, Communications, or related field (MBA preferred)
12–15+ years of experience in brand communications, media, or integrated marketing within FMCG or cosmetics
Proven leadership experience across multi‑country, culturally diverse regions (CEEMEA preferred)
Strong track record in ATL communication development, media strategy, and content ecosystems
Experience partnering with global teams and managing agency ecosystems
Deep understanding of digital, social, influencer, and earned media dynamics
Experience working in complex, multicultural, matrix organizations
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