Responsable de restaurant / Chef(fe) de cuisine gérant un restaurant en toute autonomie. Assurant la qualité des services et supervisant l’équipe de cuisine dans le secteur de la restauration en Suisse.
About the role
- Manager of Consumer & Customer Insights for Wella's Retail Hair brands responsible for insights and strategic decision making. Collaborating across teams to support marketing initiatives and product innovations.
Responsibilities
- Lead insight-based strategic thinking for the portfolio of Retail hair brands, planning, conducting and executing primary research to build foundational knowledge and support marketing initiatives
- Analyze and extract insights from secondary data sources (Nielsen, Numerator) to guide brand & innovation strategy
- Lead analysis of business fundamentals and KPIs (i.e. habits and practices, usage and attitude, path-to-purchase, and personas) to enable strategic decision making.
- Partner with our cross-functional teams to embed insights into the business – ensuring the voice of the consumer is heard in all we do
- Proactively research, source, and facilitate implementation of new vendors, tools and approaches that utilize AI to analyze data and conduct primary research.
- Continuously track and share consumer trends to facilitate quicker response through marketing and products/packaging innovation.
Requirements
- 3+ years of experience in strategy consulting, consumer insights, market research or a similar / related field
- Bachelor’s degree in marketing, communications, economics, business, or related field
- Analytical thinker with excellent attention to detail and robust experience working with data
- Strong project management and prioritization skills, ability to effectively communicate with cross-functional partners
- Proficiency with Microsoft Excel and PowerPoint required; Power BI/ Tableau preferred.
- Experience with 3rd party data platforms (Nielsen, Circana, etc.) preferred
- Insatiable curiosity to learn, grow, and understand consumers and retailers.
Benefits
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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