Hybrid Social Content Creator

at Maker Lab

• Job title: Social Content Creator
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Singapore

About the role

• Content Creator for a major tourism brand responsible for producing short-form video content. Collaborating with teams and managing all aspects of video production from ideation to post-production.

Responsibilities

• Own the entire process, including the ideation, shooting, and editing of high-quality, short-form video content specifically designed for platforms like TikTok, Instagram Reels, and YouTube Shorts.
• Execute on reactive trends and cultural moments within a "Speed-to-Culture" workflow, ensuring the brand remains relevant, topical, and engaging.
• Independently manage all on-set production requirements, including setting up lighting, optimising audio, and handling all necessary equipment to ensure high-quality footage.
• Collaborate closely with the Social Strategist to develop original video series, evergreen content concepts, and compelling editorial narratives.
• Oversee all post-production elements to ensure video quality, proper platform specifications, and consistency with the client's brand guidelines.
• Stay on top of global and local trends, proactively sharing insights and experimenting with new creative approaches, video formats, and effects for social media and the various platforms.
• Ensure the client’s brand guidelines and voice are closely followed and consistently applied in all outgoing video content.

Requirements

• 3+ years of professional experience creating awesome work for top brands, preferably with a mix of in-house and agency creative production experience.
• Expert proficiency in using specific editing software packages, such as Adobe Premiere Pro or Final Cut Pro.
• Proven proficiency in using recording equipment and shooting high-quality videos, with a good understanding of on-set lighting and audio best practices.
• An excellent storyteller with the ability to create engaging, conversational, and culturally resonant editorial narratives in a simple, coherent manner.
• Highly motivated, energetic, and a self-starter with a track record of strong performance in fast-paced, deadline-driven environments.
• A good understanding of motion graphics and familiarity with relevant Adobe Creative Suite tools (e.g., Photoshop, Illustrator) is a plus.
• Exceptional verbal and written English communications and presentation skills.