Senior Marketing Manager leading campaign strategy and execution in a maternity cover role for a global fintech. Focused on performance, brand impact, and customer acquisition.
About the role
- Lifecycle Marketer internship at Wealthsimple responsible for client communication initiatives and marketing campaigns. Collaborating with cross-functional teams to drive consumer growth in financial services.
Responsibilities
- Develop, build, and ship various marketing campaigns via lifecycle marketing channels, including email, push notifications, and various in-app messages.
- Support in automating and operationalizing common emails and communications for teams outside of lifecycle marketing.
- Collaborate with the lifecycle and broader marketing team members, R&D, and product teams to design and implement automated, multi-channel programs and experiments across the client lifecycle.
- Ideate & experiment on lifecycle strategies/tactics to drive activation, retention, engagement and participation within Wealthsimple’s incentives and promotions.
- Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings.
- Build segmentation logic into in-app and email messages with dynamic content to personalize each message for each Wealthsimple client.
- Execute and analyze A/B tests to increase campaign performance and conversion rates.
Requirements
- Currently enrolled as a student at a Canadian post-secondary institution or technical bootcamp
- New graduates - Within 6 months of your graduation date
- Available to work full-time hours
- Residing in Canada
- Able to commute to our Toronto HQ on Wednesdays and Thursdays
- An eagerness to learn more about lifecycle marketing, including email best practices, client journeys, client flow mapping, email service provider/CRM software (such as Braze and Taxi), as well as segmentation and audience-building.
- Proven success in working with cross-functional teams to set and execute against data-informed growth targets/OKRs.
- Strong writing and communication skills, including experience and comfort communicating via Slack with teams across the organization.
- Strong organizational skills and ability to manage multiple priorities
- Naturally collaborative and empathetic — both with colleagues and on behalf of clients.
- Demonstrated ability to adapt to new tools and processes.
- Additional qualifications valued for this role (though not necessary) include fundamental to intermediate coding experience (specifically in HTML, CSS, JavaScript and Liquid) and experience using AI/LLM tools
Benefits
- Competitive salary with group savings matching plan using Wealthsimple for Business
- Generous vacation days and unlimited sick and mental health days
- Intern programming including educational workshops, hackathons, and mentorship
- A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)
- Company-wide wellness days off scheduled throughout the year
Job title
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