Hybrid Intern, Lifecycle Marketing

Posted last week

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About the role

  • Develop, build, and ship various marketing campaigns via lifecycle marketing channels, including email, push notifications, and various in-app messages.
  • Support in automating and operationalizing common emails and communications for teams outside of lifecycle marketing.
  • Collaborate with the lifecycle and broader marketing team members, R&D, and product teams to design and implement automated, multi-channel programs and experiments across the client lifecycle.
  • Ideate & experiment on lifecycle strategies/tactics to drive activation, retention, engagement and participation within Wealthsimple’s incentives and promotions.
  • Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings.
  • Build segmentation logic into in-app and email messages with dynamic content to personalize each message for each Wealthsimple client.
  • Execute and analyze A/B tests to increase campaign performance and conversion rates.

Requirements

  • Currently enrolled as a student at a Canadian post-secondary institution or technical bootcamp
  • New graduates - Within 6 months of your graduation date
  • Available to work full-time hours
  • Residing in Canada
  • Able to commute to our Toronto HQ on Wednesdays and Thursdays
  • An eagerness to learn more about lifecycle marketing, including email best practices, client journeys, client flow mapping, email service provider/CRM software (such as Braze and Taxi), as well as segmentation and audience-building.
  • Proven success in working with cross-functional teams to set and execute against data-informed growth targets/OKRs.
  • Strong writing and communication skills, including experience and comfort communicating via Slack with teams across the organization.
  • Strong organizational skills and ability to manage multiple priorities
  • Naturally collaborative and empathetic — both with colleagues and on behalf of clients.
  • Demonstrated ability to adapt to new tools and processes.
  • Additional qualifications valued for this role (though not necessary) include fundamental to intermediate coding experience (specifically in HTML, CSS, JavaScript and Liquid) and experience using AI/LLM tools

Benefits

  • Competitive salary with group savings matching plan using Wealthsimple for Business
  • Generous vacation days and unlimited sick and mental health days
  • Intern programming including educational workshops, hackathons, and mentorship
  • A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)
  • Company-wide wellness days off scheduled throughout the year

Job title

Intern, Lifecycle Marketing

Job type

Experience level

Entry level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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