Develop, build, and ship various marketing campaigns via lifecycle marketing channels, including email, push notifications, and various in-app messages.
Support in automating and operationalizing common emails and communications for teams outside of lifecycle marketing.
Collaborate with the lifecycle and broader marketing team members, R&D, and product teams to design and implement automated, multi-channel programs and experiments across the client lifecycle.
Ideate & experiment on lifecycle strategies/tactics to drive activation, retention, engagement and participation within Wealthsimple’s incentives and promotions.
Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings.
Build segmentation logic into in-app and email messages with dynamic content to personalize each message for each Wealthsimple client.
Execute and analyze A/B tests to increase campaign performance and conversion rates.
Requirements
Currently enrolled as a student at a Canadian post-secondary institution or technical bootcamp
New graduates - Within 6 months of your graduation date
Available to work full-time hours
Residing in Canada
Able to commute to our Toronto HQ on Wednesdays and Thursdays
An eagerness to learn more about lifecycle marketing, including email best practices, client journeys, client flow mapping, email service provider/CRM software (such as Braze and Taxi), as well as segmentation and audience-building.
Proven success in working with cross-functional teams to set and execute against data-informed growth targets/OKRs.
Strong writing and communication skills, including experience and comfort communicating via Slack with teams across the organization.
Strong organizational skills and ability to manage multiple priorities
Naturally collaborative and empathetic — both with colleagues and on behalf of clients.
Demonstrated ability to adapt to new tools and processes.
Additional qualifications valued for this role (though not necessary) include fundamental to intermediate coding experience (specifically in HTML, CSS, JavaScript and Liquid) and experience using AI/LLM tools
Benefits
Competitive salary with group savings matching plan using Wealthsimple for Business
Generous vacation days and unlimited sick and mental health days
Intern programming including educational workshops, hackathons, and mentorship
A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)
Company-wide wellness days off scheduled throughout the year
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