Senior Customer Marketing Manager leading strategies for premium coffee in HORECA and retail channels. Focused on consumer insights, e - commerce and cross - channel marketing execution.
About the role
- Marketing Analyst responsible for analyzing market sales scenarios and implementing strategies for Volkswagen parts. Collaborating with various teams to enhance sales and customer satisfaction.
Responsibilities
- Analyze and forecast spare parts aftermarket scenarios and estimate the company's sales volume to size the resources and investments required for the operation;
- Negotiate, communicate and reconcile the commercialization policies for VW parts and for DSH direct-sale suppliers;
- Analyze and validate monthly price lists from DSH direct-sale suppliers from a commercial perspective and follow through on their implementation;
- Analyze and propose strategies for price positioning of strategic items, as well as requests for price adjustments due to cost increases;
- Propose dealer credit sizing required to support the defined purchase volumes;
- Prepare and distribute internal and dealer reports on purchase performance versus established targets and the respective bonuses/incentives;
- Develop strategies, actions and campaigns to increase business volume and monitor results through KPIs;
- Maintain and update work instructions/guidelines for commercial and product processes as defined in internal controls and internal and external audits;
- Develop and implement marketing and sales actions and campaigns for parts, including available digital and online platforms, that reinforce the importance of the parts business and increase parts sales volume;
- Proactively maintain broad knowledge of applied information technologies, e-commerce strategies and implementations, and new digital technologies;
- Monitor KPIs related to digital business platforms to ensure a high-quality customer experience and dealer satisfaction;
- Administer the marketing budget, ensuring optimized implementation of planned actions within the approved budget;
- Plan and execute institutional and relationship events to promote product lines and strengthen the image of Original Parts & Accessories;
- Act as key user for commercial processes in Parts & Accessories (P&A) systems, either by developing and updating the system project scope and/or as first- and second-level support after go-live;
- Participate in and represent the area in internal and TRATON Group forums/workshops for product development and for product update measures, considering the commercial and aftermarket market perspective.
Requirements
- Bachelor's degree in Business Administration, Economics, Engineering, Marketing, Communication or equivalent field.
- Postgraduate degree (preferred).
- Advanced English.
- Knowledge of SAP.
Benefits
- Competitive compensation aligned with the market
- Birthday day off
- TotalPass gym partnership
Job title
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Not specified
Degree requirement
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