Senior Product Analyst at Globo, developing digital advertising strategies and analyzing user behavior in the sports sector. Collaborating with diverse teams to enhance commercial performance.
Responsibilities
Analyze digital metrics, user behavior, and product performance to generate insights and commercial opportunities;
Develop media and performance strategies aligned with client briefs and product objectives;
Identify business opportunities based on data, trends, and target audience behavior;
Create strategic projects and new commercial formats that connect platforms and audiences;
Produce structured presentations with a sales narrative and deliver presentations to internal teams, partners, and clients;
Support leadership and operate with a high degree of autonomy, including representing the team in meetings and trainings;
Monitor market trends, digital consumption, and new monetization opportunities.
Requirements
Bachelor's degree in Advertising, Business Administration, Marketing, or related fields;
Experience with digital metrics, performance analysis, and user behavior;
Ability to structure narratives and executive-level presentations;
Strong communication skills and confidence delivering internal and external presentations;
Advanced proficiency in Excel and PowerPoint/Canva;
Knowledge of media planning (CPM, CPC, basic investment models);
Experience with performance media;
Fluent English;
Experience with digital products or content/sports platforms.
Benefits
Inclusion and diversity
Data-driven commercial strategies
Job title
Senior Advertising Product Analyst – Performance and Strategy
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