Stage Data Analyst BI at Leasecom focused on creating Power BI dashboards and collaborating with teams. Supporting data - driven decision - making through analysis and dashboard development.
About the role
- Senior Lead Data Analyst driving marketing campaign performance through advanced analytics and data-driven strategies. Working collaboratively with various teams and influencing senior stakeholders.
Responsibilities
- Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution
- Establish the analytical framework to successfully deliver business OKRs
- Design a robust and streamlined data-lead strategy to drive marketing optimization at scale
- Run BAU, proposed and other “what if” scenarios assessments to validate approach and evaluate impact
- Design an actionable marketing operations and experimentation roadmap
- Build consensus and influence senior stakeholders to gain confidence in analytics proposals
- Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization
Requirements
- Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics
- Bachelors degree in Marketing, Statistics, Data Science, Economics, or related field (Masters preferred)
- Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms
- Understanding of A/B testing, regression, hypothesis testing, and statistical significance
- Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics
- Ability to translate complex data into actionable insights for non-technical stakeholders
- Critical thinking & problem-solving skills to identify optimization opportunities and designing experiments
- Working cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams
Benefits
- Health insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
- Paid time off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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