Product Manager developing future - oriented products focused on user needs and market trends. Join a team committed to sustainability with flexible working arrangements in a digital environment.
US
Hybrid Director, Product Management – Engagement, Deepening & Retention
Posted 3 hours ago
About the role
- Director managing product management strategies for engagement, deepening, and retention at USAA. Leading data-driven initiatives to enhance member relationships and optimize their banking experience.
Responsibilities
- Manages a team of individual contributors responsible for developing and advancing product strategies that drive member engagement, relationship deepening, and sustainable growth across the product lifecycle.
- Compiles, analyzes, and interprets data related to profitability, competitiveness, engagement, and performance to deliver strategic and tactical recommendations.
- Responsible for defining core business questions and translating insights into actions that increase multi‑product adoption, reduce friction, and enhance the end‑to‑end member experience.
- Supports the ongoing optimization of existing products and may lead the development and launch of less complex new capabilities, partnering closely with cross‑functional teams while managing and prioritizing deliverables in accordance with Agile principles.
- Plays a key role in advancing Everyday Banking growth by deepening member relationships, increasing engagement across products, and improving long‑term retention across deposit and credit card portfolios.
- Partners closely with Product organizations to help define engagement and growth vision, strategic guardrails, and member growth objectives.
- Translates those strategies into actionable lifecycle and engagement initiatives and leads their delivery and activation across the end‑to‑end member journey.
- Operates at both a strategic and execution level, leveraging customer insights, analytics, and market opportunities to drive measurable growth outcomes, while influencing across a complex, regulated, and highly matrixed enterprise environment.
Requirements
- Bachelor's Degree in Business, Marketing, Supply Chain, Statistics, or related discipline; OR 4+ years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 8+ years of relevant industry experience in Actuary, Underwriting, Marketing, Distribution or Sales/Service, Finance/Accounting Operations, or Financial Services
- 4+ years of product management or similar strategic management experience (including direct support in managing product performance)
- 3+ years of direct team lead or management experience
- 3+ years of data visualization experience (e.g., Tableau)
- Knowledge of relevant laws and regulations (e.g., FDIC, CFPB, OCC)
- Experience owning, forecasting, and managing a product P&L
- Experience conducting market research to create product roadmaps, make product decisions, and iterate rapidly
- Expert knowledge of applicable product-related regulations and risk and compliance requirements
Benefits
- comprehensive medical, dental and vision plans
- 401(k)
- pension
- life insurance
- parental benefits
- adoption assistance
- paid time off program with paid holidays plus 16 paid volunteer hours
- various wellness programs
- career path planning and continuing education
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