Cyber Security Specialist focuses on securing IT environments and implementing security standards. Engaging in continuous development of security strategies and solutions across systems in a hybrid role.
About the role
- Head of Product Marketing defining Upwind's product narratives for cloud security solutions. Collaborating cross-functionally to execute product marketing strategies and engage deeply technical audiences.
Responsibilities
- Become a subject matter expert on cloud security, our market, our buyer personas, and the technical nuances of the Upwind platform.
- Lead the strategy and day-to-day execution of the product marketing function, shaping both the long-term direction and the work we ship every week.
- Define use cases, value propositions, and audience-specific messaging that showcase how Upwind solves real cloud security challenges.
- Drive product launches end-to-end, from messaging and assets to internal enablement.
- Build and maintain the customer reference program; write compelling case studies and help Sales activate customer stories.
- Deliver key messaging that enables our marketing team to execute compelling campaigns and events.
- Work closely with our demand generation team to drive pipeline.
- Translate cloud security solutions into clear, engaging content for a variety of audiences, from engineers to executives.
- Produce technical collateral such as blog posts, webpages, whitepapers, interactive demos using Storylane, reports, demo videos, presentations, and other visual or written materials.
- Conduct competitive analysis and market research to inform product positioning and marketing strategies.
- Manage timely analyst relations responses for reports we are asked to participate in.
- Collaborate cross-functionally with Product, Sales, and Marketing and our executive team teams to ensure alignment on messaging and product launches.
- Operate as a player / coach leading and mentoring a small team of product marketing managers.
- Operate with grit, collaboration, and ownership—shipping product content and launches quickly in sync with our rapid feature release cycle.
Requirements
- 7+ years of product marketing, solutions marketing, product management, or sales engineering experience at an enterprise SaaS company—ideally a security startup.
- Exceptional technical writing and editing skills, with a portfolio showcasing diverse content formats and styles.
- You’re well-versed in messaging best practices and know how to cut through security jargon, simplify complexity, and make technical content feel human and useful.
- A proven track record of marketing to deeply technical audiences.
- You’re fully at home working with (and writing for) security, cloud, and engineering teams.
- Ability to think strategically, prioritize ruthlessly, and collaborate cross-functionally while shipping quickly in a high-growth startup environment.
- Prior experience working with CSPs is a plus.
- A willingness to dive in, get scrappy, and get 1% better every day.
- No ego, just momentum.
- Motivated by building and impact.
Benefits
- Opportunity to think creatively
- Explore new ideas
- Use your skills to make a meaningful impact on our growth
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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