About the role

Copywriter creating strategic content for marketing campaigns at Unicred. Collaborating with teams to enhance user engagement and conversion.

Responsibilities

Create texts and creative concepts for paid media campaigns (Meta Ads, Google Ads, Programmatic), ensuring clarity, impact and a performance focus;
Develop content for organic channels such as blog, social media and email marketing, maintaining consistent language and alignment with brand strategy;
Write and review copy for landing pages, automation flows, CRM pieces and institutional/top-of-funnel materials;
Support the construction of narratives and scripts for videos, campaign materials, presentations and communication initiatives;
Work closely with acquisition, automation, brand and design teams to ensure coherence and efficiency in deliverables;
Apply best practices in SEO, content marketing and conversion-oriented copywriting;
Monitor campaign results, interpret metrics and propose data-driven improvements.

Previous experience as a Copywriter, Writer or a similar role in marketing or a communications agency;
Excellent command of the Portuguese language, with clear, concise writing adaptable to different tones of voice;
Knowledge of best writing practices for channels such as Email marketing, Paid Media (Meta, Google and Programmatic), Blog content (SEO) and Social media;
Ability to transform complex information into simple, relevant and action-oriented messages;
Performance mindset and understanding of basic metrics such as conversion, CTR, engagement and user behavior;
Experience with financial products, technology or digital services;
Familiarity with UX Writing and writing for interfaces;
Familiarity with tools such as Google Analytics, Semrush and Salesforce Marketing Cloud;
Portfolio with conversion-focused work (ads, emails, landing pages, scripts);
Creativity with a results focus;
Organization, proactivity and the ability to manage multiple simultaneous demands;
Strong communication and collaboration skills with multidisciplinary teams;
Curiosity and a willingness to learn continuously.

Meal and food allowance: support for purchasing meals and groceries
Home office and hybrid allowance: monthly stipend for those who work from home or in a hybrid model
Childcare/babysitter reimbursement: monthly reimbursement of expenses for daycare, nursery or babysitter
Mobility allowance: financial support for transportation expenses
Profit sharing (PPR): strategic compensation that allows employees to share in Unicred's results
Group life insurance: financial protection and assistance, providing increased security and peace of mind
Private pension: support to plan a more secure future, with company co-contribution
Medical insurance: access to medical and hospital care for you and your dependents
Dental insurance: coverage for you and your dependents
English Pass: digital English learning platform for your personal and professional development
Wellhub (Gympass): access to gyms and studios nationwide
Zenklub: platform offering psychologists and self-development content for you and your dependents
Holiday gift basket: provided to help you organize a special moment
Day off on your birthday: one day off in your birthday month to celebrate
Day off on your children's birthdays: one day off in the month of your children's birthdays to celebrate with family
Maternity leave: 180 days (six months)
Paternity leave: 20 days