Commercially-driven builder to scale SURI’s B2B dental marketing efforts, focusing on partnerships and community growth. Role requires a hands-on approach to drive measurable results in a mission-driven brand.
Turn events into measurable pipeline and partnerships
Grow a high-value community of dental professionals
Strengthen SURI’s performance credibility within the profession
Drive meaningful B2B revenue growth
You’ll sit at the intersection of brand, growth and partnerships — with clear commercial accountability.
1. Build the B2B Demand Engine
Develop SURI’s professional marketing strategy — from digital content to in-practice assets and CPD-style educational materials
Build simple but effective CRM-led ABM style lead generation campaigns
Ensure all professional marketing follows regulatory, ethical, and claims-compliance requirements
Create compliant, evidence-based professional materials
Turn interest into trackable revenue contribution
You’re responsible for pipeline, not just activity.
2. Drive Event-Led Revenue Growth
Plan SURI’s presence & represent the brand at dental conferences, trade shows, and educational events to turn events into measurable pipeline and partnership opportunities
Coordinate sampling, product-education, and in-practice trials
Manage ambassador or early-adopter programmes for dental professionals
Build relationships with KOLs, dental educators, practice groups, and influencers
No vanity metrics. Real outcomes.
3. Build a Values-Aligned Professional Community
Grow a meaningful, engaged dental community
Launch roundtables, webinars and peer forums
Capture insights that strengthen our product and messaging
Turn engagement into advocacy and partnership
We’re not building noise. We’re building authority.
Success Metrics
B2B marketing-sourced pipeline (£)
B2B revenue growth
Event ROI; lead gen, partners secured
Partnership revenue contribution
Brand recognition in the dental professional space
Growth of engaged professional community
Positive brand perception within the dental profession
Requirements
4-5 years experience in B2B or B2B2C demand generation
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