Hybrid Dental Sales Lead

Posted 12 hours ago

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About the role

  • Commercially-driven builder to scale SURI’s B2B dental marketing efforts, focusing on partnerships and community growth. Role requires a hands-on approach to drive measurable results in a mission-driven brand.

Responsibilities

  • Build and optimise our B2B demand engine (lead → nurture → conversion)
  • Turn events into measurable pipeline and partnerships
  • Grow a high-value community of dental professionals
  • Strengthen SURI’s performance credibility within the profession
  • Drive meaningful B2B revenue growth
  • You’ll sit at the intersection of brand, growth and partnerships — with clear commercial accountability.
  • 1. Build the B2B Demand Engine
  • Develop SURI’s professional marketing strategy — from digital content to in-practice assets and CPD-style educational materials
  • Build simple but effective CRM-led ABM style lead generation campaigns
  • Ensure all professional marketing follows regulatory, ethical, and claims-compliance requirements
  • Create compliant, evidence-based professional materials
  • Turn interest into trackable revenue contribution
  • You’re responsible for pipeline, not just activity.
  • 2. Drive Event-Led Revenue Growth
  • Plan SURI’s presence & represent the brand at dental conferences, trade shows, and educational events to turn events into measurable pipeline and partnership opportunities
  • Coordinate sampling, product-education, and in-practice trials
  • Manage ambassador or early-adopter programmes for dental professionals
  • Build relationships with KOLs, dental educators, practice groups, and influencers
  • No vanity metrics. Real outcomes.
  • 3. Build a Values-Aligned Professional Community
  • Grow a meaningful, engaged dental community
  • Launch roundtables, webinars and peer forums
  • Capture insights that strengthen our product and messaging
  • Turn engagement into advocacy and partnership
  • We’re not building noise. We’re building authority.
  • Success Metrics
  • B2B marketing-sourced pipeline (£)
  • B2B revenue growth
  • Event ROI; lead gen, partners secured
  • Partnership revenue contribution
  • Brand recognition in the dental professional space
  • Growth of engaged professional community
  • Positive brand perception within the dental profession

Requirements

  • 4-5 years experience in B2B or B2B2C demand generation
  • Partnership development experience
  • Event logistics & experiential marketing experience
  • Strong storytelling & presentation skills
  • A commercial mindset — you think in revenue, not just engagement
  • Ideally:
  • You’ve worked in regulated or clinical marketing
  • You understand professional audiences

Benefits

  • 25 days annual leave, plus bank holidays and an additional day for your birthday
  • Flexible working hours
  • Hybrid working - up to 2 days working from home each week
  • Bupa Healthcare and Dental Packages
  • Income Protection and Life Assurance
  • 1 Charity Day per year
  • Central London offices- based in London Bridge; a stone’s throw from Borough Market
  • 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
  • Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
  • Monthly social events, organised by different team members
  • 5x free toothbrushes every year
  • £1000 personal development budget each year, per employee
  • Fantastic career opportunities; with the chance to grow as SURI does
  • Fresh fruit and snack orders every week
  • Cycle to Work scheme, and Electric Bike Cycle to Work scheme
  • Regular product swaps with other fantastic companies

Job title

Dental Sales Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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