Ecommerce Performance Marketing Manager leading digital marketing strategies for brands across SEA. Overseeing campaigns, client management, and analytics to optimize ecommerce performance.
Responsibilities
Work as lead on account/cluster with executive/executives reporting to you
Act as the go to person for market leads on the account cluster
Lead client management, ensuring strong relationships and smooth execution
Oversee campaign setup, strategic direction, and optimisation to achieve key KPI metrics across eCommerce marketplaces (Shopee/Lazada/Tiktok), SEM (Google Shopping), and social media (Collaborative/CPAS)
Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting
Manage revenue delivery and budget spending, including daily optimization and providing real-time targeting recommendations
Create A/B testing frameworks and implementation to ensure consistent growth
Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights
Requirements
Bachelor’s degree in Marketing, Media, Business, or any related fields
4+ years (digital) marketing/e-commerce marketing experience, either working with e-commerce platforms or a marketing role in a media agency/e-commerce enabler/distributor
Must know ecommerce Marketplace marketing – (i.e. Lazada, Shopee, Tiktok)
Experience in client management is essential
Experience in Facebook Ads is a good to have
Experienced in media planning, setting, and managing budgets, optimizing ad performance, and negotiating with 3rd parties
Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager))
Strong understanding of major advertising success metrics
Familiar with measurement platforms like Google Analytics and Google Marketing Platform
Strong analytical skills with an excellent sense of data and numbers
Able to quickly adapt and thrive in a fast-paced start-up and e-commerce environment
Fluent in English
Digital Marketing Certification on Meta (Facebook) and Google Ads and e-commerce, e.g. Shopee/Lazada/Tiktok, Marketing Solutions background is a plus.
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