Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
About the role
- Senior Director, Consumer Marketing shaping and executing US Consumer Brand & Experience Strategy. Leading planning, execution, and performance management of activation and engagement efforts in healthcare.
Responsibilities
- shaping the US Consumer Brand & Experience Strategy and leading the planning, execution, and performance management of Activation & Engagement efforts
- leading Campaign Strategy Brief(s), integrating and orchestrating execution across central capability teams (e.g., Consumer Creative & Advertising, Communications, Media, Digital)
- driving flywheel performance across channels (PESO)
- collaborating with cross-functional colleagues (particularly Global TA, US TA, and GCO teams), coaching and developing top marketing talent, and advancing consumer marketing capabilities
- defining Consumer Activation & Engagement Plans – priority campaigns and programs; approach to channels (PESO); personalization priorities across segments; key performance indicators (KPIs)
- owning the comprehensive, integrated consumer marketing plan, budget, and goals
- orchestrating across central capability teams to ensure alignment to strategy and priorities, coherence and efficiency, and flywheel performance
- championing consumer insights, feedback, and experience throughout
- leading execution of Activation & Engagement efforts beyond core campaigns as well as derivations of core campaign tactics
- accountable for performance of activation and consumer-driven leakage at treatment decision.
Requirements
- Bachelor’s Degree
- Qualified applicants must be authorized to work in the United States on a full-time basis
- Experience in healthcare or life sciences and direct-to-consumer marketing in regulated industries
- Strong track record of leading US consumer marketing strategy and execution, managing matrixed internal and external teams, and serving as bridge and integrator across functions
- Expert technical competencies across consumer and market analysis and insights, go-to-market strategy, channel innovation, digital innovation, content strategy, consumer experience design, consumer marketing, omnichannel measurement, performance optimization, and programmatic advertising (RTB)
- Significant experience managing agency / third-party selection for integrated creative and marketing services and driving excellence in integrated agency team (IAT) model
- MBA Degree
Benefits
- eligibility to participate in a company-sponsored 401(k)
- pension
- vacation benefits
- eligibility for medical, dental, vision and prescription drug benefits
- flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
- life insurance and death benefits
- certain time off and leave of absence benefits
- well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)
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