Hybrid Senior Director – Consumer Marketing, Neuroscience

at Eli Lilly and Company

• Job title: Senior Director – Consumer Marketing, Neuroscience
• Job type: Full Time
• Experience level: Senior
• Salary: $154,500 - $226,600 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Indianapolis, United States

About the role

• Senior Director, Consumer Marketing shaping and executing US Consumer Brand & Experience Strategy. Leading planning, execution, and performance management of activation and engagement efforts in healthcare.

Responsibilities

• shaping the US Consumer Brand & Experience Strategy and leading the planning, execution, and performance management of Activation & Engagement efforts
• leading Campaign Strategy Brief(s), integrating and orchestrating execution across central capability teams (e.g., Consumer Creative & Advertising, Communications, Media, Digital)
• driving flywheel performance across channels (PESO)
• collaborating with cross-functional colleagues (particularly Global TA, US TA, and GCO teams), coaching and developing top marketing talent, and advancing consumer marketing capabilities
• defining Consumer Activation & Engagement Plans – priority campaigns and programs; approach to channels (PESO); personalization priorities across segments; key performance indicators (KPIs)
• owning the comprehensive, integrated consumer marketing plan, budget, and goals
• orchestrating across central capability teams to ensure alignment to strategy and priorities, coherence and efficiency, and flywheel performance
• championing consumer insights, feedback, and experience throughout
• leading execution of Activation & Engagement efforts beyond core campaigns as well as derivations of core campaign tactics
• accountable for performance of activation and consumer-driven leakage at treatment decision.

Requirements

• Bachelor’s Degree
• Qualified applicants must be authorized to work in the United States on a full-time basis
• Experience in healthcare or life sciences and direct-to-consumer marketing in regulated industries
• Strong track record of leading US consumer marketing strategy and execution, managing matrixed internal and external teams, and serving as bridge and integrator across functions
• Expert technical competencies across consumer and market analysis and insights, go-to-market strategy, channel innovation, digital innovation, content strategy, consumer experience design, consumer marketing, omnichannel measurement, performance optimization, and programmatic advertising (RTB)
• Significant experience managing agency / third-party selection for integrated creative and marketing services and driving excellence in integrated agency team (IAT) model
• MBA Degree

Benefits

• eligibility to participate in a company-sponsored 401(k)
• pension
• vacation benefits
• eligibility for medical, dental, vision and prescription drug benefits
• flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• life insurance and death benefits
• certain time off and leave of absence benefits
• well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)