Hybrid Senior Lifecycle Manager

at Trinny London

• Job title: Senior Lifecycle Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Senior Lifecycle Manager at Trinny London, responsible for customer lifecycle marketing strategies across Email, SMS, and Direct Mail. Driving retention and CLV targets through advanced personalisation and data-driven strategies.

Responsibilities

• Own and drive development of marketing and trading campaigns across retention channels, in close collaboration and alignment with marketing, creative and ecommerce
• Support in defining and executing the strategic roadmap for the Email / SMS / DM Strategy, focusing on maximising customer retention and repeat purchase rate, to achieve and exceed targets
• Lead the strategy for advanced Personalisation across retention channels, including product recommendation programs
• Devise and lead key Customer segment testing initiatives to improve channel effectiveness and incrementality
• Manage final asset sign off for key communications, maintaining brand consistency and quality
• Identify and present opportunities to optimise performance and drive CLV, succinctly providing insight
• Develop, mentor and manage a high-performing team, focusing on supporting their development
• Own channel level reporting, transforming data into actionable strategic insights and recommendations, sharing across the digital and marketing department
• Manage day-to-day relationships with key ESP & SMS vendors, ensuring they are delivering expectations and maximising platform performance
• Partner with Digital Product and Technology, to coordinate and brief integration and development optimisations to ESP/SMS and key retention platforms
• Ensure compliance across technical platforms related to Data Privacy and Governance
• Be a Voice of the customer, understand clear customer behaviour shifts and opportunities to drive retention with knowledge of the UK, US & International markets

Requirements

• Demonstrable experience in customer retention
• Experience working for a DTC retailer or beauty brand desirable, with a customer-centric approach
• Experience in defining and executing advanced personalisation, segmentation, and automation strategy across Email, SMS, and DM
• Approachable, collaborative and hands-on approach working cross-functionally; Eager to roll up your sleeves and get deeply involved, as a team player
• Proven ability to manage external vendor relationships (ESPs, SMS) and coordinate complex technical integrations
• Data-driven and comfortable driving insights and proposing actions, with ability to independently analyse data while also working with BI teams
• Proven ability to lead segment testing and translate complex channel reporting into strategic, revenue-driving business actions
• A self-starter with a strong growth mindset, eager to learn new skills and thrive in a fast-paced and ever changing environment, taking the initiative to solve problems autonomously
• Passionate about providing development and guidance for junior team members
• Highly organised with the ability to manage multiple priorities effectively and approach all tasks with a flawless attention to detail
• An excellent communicator with the confidence to work with and influence stakeholders across various teams, ensuring clear and consistent strategy alignment

Benefits

• Hybrid and flexible working, with core working hours
• 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
• Welcome to Trinny London Starter Stack and swag
• Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
• Company discount for yourself, your friends, and family
• Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
• An annual personal training and development budget
• Enhanced family friendly packages
• Pension scheme
• Cycle to work scheme
• T-Parties = many office socials as well as summer and festive celebrations!
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)