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About the role
- Senior Lifecycle Manager at Trinny London, responsible for customer lifecycle marketing strategies across Email, SMS, and Direct Mail. Driving retention and CLV targets through advanced personalisation and data-driven strategies.
Responsibilities
- Own and drive development of marketing and trading campaigns across retention channels, in close collaboration and alignment with marketing, creative and ecommerce
- Support in defining and executing the strategic roadmap for the Email / SMS / DM Strategy, focusing on maximising customer retention and repeat purchase rate, to achieve and exceed targets
- Lead the strategy for advanced Personalisation across retention channels, including product recommendation programs
- Devise and lead key Customer segment testing initiatives to improve channel effectiveness and incrementality
- Manage final asset sign off for key communications, maintaining brand consistency and quality
- Identify and present opportunities to optimise performance and drive CLV, succinctly providing insight
- Develop, mentor and manage a high-performing team, focusing on supporting their development
- Own channel level reporting, transforming data into actionable strategic insights and recommendations, sharing across the digital and marketing department
- Manage day-to-day relationships with key ESP & SMS vendors, ensuring they are delivering expectations and maximising platform performance
- Partner with Digital Product and Technology, to coordinate and brief integration and development optimisations to ESP/SMS and key retention platforms
- Ensure compliance across technical platforms related to Data Privacy and Governance
- Be a Voice of the customer, understand clear customer behaviour shifts and opportunities to drive retention with knowledge of the UK, US & International markets
Requirements
- Demonstrable experience in customer retention
- Experience working for a DTC retailer or beauty brand desirable, with a customer-centric approach
- Experience in defining and executing advanced personalisation, segmentation, and automation strategy across Email, SMS, and DM
- Approachable, collaborative and hands-on approach working cross-functionally; Eager to roll up your sleeves and get deeply involved, as a team player
- Proven ability to manage external vendor relationships (ESPs, SMS) and coordinate complex technical integrations
- Data-driven and comfortable driving insights and proposing actions, with ability to independently analyse data while also working with BI teams
- Proven ability to lead segment testing and translate complex channel reporting into strategic, revenue-driving business actions
- A self-starter with a strong growth mindset, eager to learn new skills and thrive in a fast-paced and ever changing environment, taking the initiative to solve problems autonomously
- Passionate about providing development and guidance for junior team members
- Highly organised with the ability to manage multiple priorities effectively and approach all tasks with a flawless attention to detail
- An excellent communicator with the confidence to work with and influence stakeholders across various teams, ensuring clear and consistent strategy alignment
Benefits
- Hybrid and flexible working, with core working hours
- 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
- Welcome to Trinny London Starter Stack and swag
- Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
- Company discount for yourself, your friends, and family
- Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
- An annual personal training and development budget
- Enhanced family friendly packages
- Pension scheme
- Cycle to work scheme
- T-Parties = many office socials as well as summer and festive celebrations!
- Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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