Growth Product Manager focusing on website, email, and chat conversion rate optimization while managing analytics and customer experience. Responsible for the entire customer journey from first contact to in-store purchase.
Responsibilities
The Growth Product Manager will own and optimize our customer journey starting at the moment a customer arrives on our website throughout the remainder of the customer lifecycle.
This role will primarily focus on website, email, and chat conversion rate optimization.
This role owns that entire experience from the first website session through in-store purchase and is highly analytical, product-focused, and experimentation-driven.
Own our web presence across our domains as the digital product owner
Manage the website roadmap with developers
Optimize the conversion rate based on fact and analytics
Ensure legal compliance with accessibility and customer tracking
Design and run ongoing A/B and multivariate tests
Maintain a structured experimentation roadmap
Own digital analytics from first website session through conversion and store visit
Build dashboards and reporting for leadership
Own customer messaging platforms: Podium (SMS & chat) Sailthru (email) Design and optimize: Lead nurturing journeys Follow-up and re-engagement sequences
Performance of other duties as assigned.
Requirements
5+ years in Product management
5+ years in Growth or CRO roles.
Digital experience optimization
Strong analytical background
Deep hands-on GA4 experience and website analytics
Proven track record of running A/B tests and interpreting results
Experience working closely with developers
Expertise in managing email and text platforms
Ability to translate insights into actionable improvements
Experience with the following a huge plus: Sailthru, Braze, Iterable, Klaviyo
Podium or other messaging platforms
Retail or multi-location businesses
SQL / BigQuery / advanced analytics
User research and usability testing experience
Entrepreneurial and motivated for continuous improvement.
Benefits
Must be fluent in Spanish is a plus.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions upon request.
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