About the role

  • Growth Product Manager focusing on website, email, and chat conversion rate optimization while managing analytics and customer experience. Responsible for the entire customer journey from first contact to in-store purchase.

Responsibilities

  • The Growth Product Manager will own and optimize our customer journey starting at the moment a customer arrives on our website throughout the remainder of the customer lifecycle.
  • This role will primarily focus on website, email, and chat conversion rate optimization.
  • This role owns that entire experience from the first website session through in-store purchase and is highly analytical, product-focused, and experimentation-driven.
  • Own our web presence across our domains as the digital product owner
  • Manage the website roadmap with developers
  • Optimize the conversion rate based on fact and analytics
  • Ensure legal compliance with accessibility and customer tracking
  • Design and run ongoing A/B and multivariate tests
  • Maintain a structured experimentation roadmap
  • Own digital analytics from first website session through conversion and store visit
  • Build dashboards and reporting for leadership
  • Own customer messaging platforms: Podium (SMS & chat) Sailthru (email) Design and optimize: Lead nurturing journeys Follow-up and re-engagement sequences
  • Performance of other duties as assigned.

Requirements

  • 5+ years in Product management
  • 5+ years in Growth or CRO roles.
  • Digital experience optimization
  • Strong analytical background
  • Deep hands-on GA4 experience and website analytics
  • Proven track record of running A/B tests and interpreting results
  • Experience working closely with developers
  • Expertise in managing email and text platforms
  • Ability to translate insights into actionable improvements
  • Experience with the following a huge plus: Sailthru, Braze, Iterable, Klaviyo
  • Podium or other messaging platforms
  • Retail or multi-location businesses
  • SQL / BigQuery / advanced analytics
  • User research and usability testing experience
  • Entrepreneurial and motivated for continuous improvement.

Benefits

  • Must be fluent in Spanish is a plus.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions upon request.

Job title

Growth Product Manager

Job type

Experience level

Mid levelSenior

Salary

$85,000 - $100,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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