Hybrid Shopper Experience Manager – Digital

Posted 1 hour ago

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About the role

  • Shopper Experience Manager at Clorox driving marketing strategies for Walmart's eComm business. Lead initiatives that influence shopper behavior and enhance demand.

Responsibilities

  • Lead innovative marketing ideas and generate business results: Integrates knowledge of Clorox/Brand objectives, customer strategies and consumer/shopper insights to develop customer specific strategies and business building programs.
  • Provide input into both the Connected Customer Planning (CCP) and One Demand Planning (ODP) processes
  • Contribute to Shopper Experience capability building: Leverage shopper marketing and retail tools, processes, resources.
  • Supports agency/vendor/marketing partner relationships to ensure consistent high-quality work.
  • Drive Shopper Marketing efficiency and ROI: Works within assigned budget to ensure effective and efficient spends. Gives input into strategies/plans based on pre/post event analysis.

Requirements

  • 5+ years of CPG Brand Marketing or Customer Marketing (at top tier CPG company)
  • 5+ years of Consumer Products Sales experience
  • Previous experience interpreting shopper data to develop strategies and evaluate campaign performance
  • Marketing, consumer insights and shopper behavior knowledge
  • Understanding of key Clorox processes
  • Strong communication and influencing skills
  • Analytical thinking
  • Attention to detail
  • Team player
  • BSc in Marketing or related experience

Benefits

  • robust health plans
  • market-leading 401(k) program with a company match
  • flexible time off benefits (including half-day summer Fridays depending on location)
  • inclusive fertility/adoption benefits

Job title

Shopper Experience Manager – Digital

Job type

Experience level

Mid levelSenior

Salary

$128,000 - $252,200 per year

Degree requirement

Bachelor's Degree

Location requirements

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