Shopper Experience Manager at Clorox driving marketing strategies for Walmart's eComm business. Lead initiatives that influence shopper behavior and enhance demand.
Responsibilities
Lead innovative marketing ideas and generate business results: Integrates knowledge of Clorox/Brand objectives, customer strategies and consumer/shopper insights to develop customer specific strategies and business building programs.
Provide input into both the Connected Customer Planning (CCP) and One Demand Planning (ODP) processes
Contribute to Shopper Experience capability building: Leverage shopper marketing and retail tools, processes, resources.
Supports agency/vendor/marketing partner relationships to ensure consistent high-quality work.
Drive Shopper Marketing efficiency and ROI: Works within assigned budget to ensure effective and efficient spends. Gives input into strategies/plans based on pre/post event analysis.
Requirements
5+ years of CPG Brand Marketing or Customer Marketing (at top tier CPG company)
5+ years of Consumer Products Sales experience
Previous experience interpreting shopper data to develop strategies and evaluate campaign performance
Marketing, consumer insights and shopper behavior knowledge
Understanding of key Clorox processes
Strong communication and influencing skills
Analytical thinking
Attention to detail
Team player
BSc in Marketing or related experience
Benefits
robust health plans
market-leading 401(k) program with a company match
flexible time off benefits (including half-day summer Fridays depending on location)
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