Senior Business Analyst applying strategic and analytical skills to improve Capital One’s approach to Anti - Money Laundering. Collaborating with cross - functional teams using advanced analytic techniques and machine learning.
About the role
- Campaign Management Analyst at Very Group engaging in data-driven marketing to enhance customer campaign efficiency and effectiveness.
Responsibilities
- Deliver accurate, well-targeted campaigns, with a focus on automated, event-driven communications.
- Create and schedule campaign data for over 400 million customer contacts annually.
- Ensure all customer communications comply with data protection legislation, customer preferences, and internal suppression criteria.
- Set up campaigns to enable accurate reporting and run validation reports to ensure data accuracy.
- Provide profiling and respond to ad hoc business queries.
- Review and interpret campaign results and recommend changes to improve future campaigns/activity.
- Continuously enhance the selection process to improve business performance.
Requirements
- Relevant experience in a direct marketing environment, working with large-scale databases to create data extracts for multiple channels.
- A degree-level education or equivalent experience.
- Working knowledge of Unica Campaign or similar CRM tools (desirable).
- Proficiency in SQL coding and basic analytics.
- The ability to translate complex business requirements into actionable data extracts.
- Strong problem-solving and communication skills.
- Excellent time management skills, with the ability to meet tight deadlines.
- A collaborative mindset, working effectively within a team and maintaining strong relationships with internal and external stakeholders.
- A solid understanding of data protection legislation and its impact on marketing activities.
Benefits
- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £250 flexible benefits allowance to suit your needs
- 27 days holiday + bank holidays
- Udemy learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be found on our career site
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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