Communications Specialist managing communications and marketing strategy at UW - Madison. Engaging with stakeholders and supporting alumni and donor events with enthusiasm and communication skills.
About the role
- Senior Director, Fashion Communications developing public relations strategies for luxury fashion at Karla Otto. Building strong client relationships and guiding innovative PR campaigns in New York office.
Responsibilities
- Develop and execute innovative public relations strategies to maximize brand visibility in the luxury fashion sector.
- Build and nurture strong relationships with clients, aligning PR activities with their vision and goals.
- Lead and coordinate PR campaigns, including press releases, media relations, and digital PR initiatives.
- Guide and mentor a dynamic team, promoting a culture of excellence, innovation, and continuous professional growth.
- Manage and oversee high-profile fashion events, ensuring seamless execution and brand alignment.
- Align internal communications with external PR strategies to ensure a cohesive brand message.
- Monitor industry trends and competitor activities to inform and adapt PR strategies.
- Foster relationships with influencers, media, and other key stakeholders in the luxury fashion industry.
- Oversee budget management for PR campaigns and events, ensuring optimal allocation of resources.
- Represent the brand at industry events, conferences, and meetings, enhancing the brand's network and reputation.
- Proactively identify and pursue new business opportunities, expanding the company’s client portfolio in the luxury fashion sector.
- Lead the development and presentation of new business pitches, effectively communicating the brand's value proposition to prospective clients.
Requirements
- Extensive and proven experience in a Senior PR role within a luxury fashion environment
- Collaborative team player with the ability to work autonomously to deliver to brief and on-time
- Demonstrate a solid understanding of and ongoing interest in the fashion industry
- Positive, proactive, problem-solving approach with strong attention to detail
- A responsive and understanding approach to client management
- Creative and strategic thinker
- Able to identify communication opportunities through a pro-active approach
- Proven experience of working in a fast-paced environment. Ability to work to tight deadlines.
- Excellent prioritizing and time management
- Discreet, professional, and articulate, with excellent communication skills
- Extremely well-organized, methodical, and efficient
- Strong presentation & superb writing skills
- Having a visionary and opportunistic approach to new business development
- Strong computer skills including Outlook, Excel, and PowerPoint, Fashion GPS
Benefits
- Medical, Dental, and Vision plans
- 401K Employer Match program
- Commuter Benefits
- Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
- Company-wide closure last week of the year
- 10 Federal Holidays Observed
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