Marketing Content Manager leading content strategy at a dynamic organization. Focusing on CSR initiatives, employer branding, and multimedia content creation with strategic and hands - on execution.
About the role
- Content Manager optimizing proposal content libraries for TELUS Health. Collaborating with teams to enhance bid efficiency and quality in Retirement and Benefits Solutions.
Responsibilities
- Develop and maintain a centralized content library of proposal responses, frequently used exhibit items, case studies, capability statements
- Create and enforce content governance standards, templates, and style guides for all proposal materials
- Collaborate with subject matter experts to develop compelling, accurate, and reusable content
- Manage the content lifecycle, setting priorities and establishing regular reviews, updates, and archiving of outdated materials
- Support bid teams by providing relevant, tailored content and ensuring brand consistency across all proposals
- Analyze RFP trends and frequently requested information to proactively develop content assets
- Utilize generative AI platforms for content creation, editing, optimization, research, and competitive analysis
- Implement quality control processes for AI-assisted content
- Measure and report on AI-driven efficiency gains and ROI
- Facilitate, train, and support bid teams on content best practices and system usage
Requirements
- Bachelor’s degree in English, Communications, Marketing, Business Administration, or related field is preferred
- Bilingual proficiency in English and French (written and spoken) is strongly preferred
- 3+ years of experience in content management or knowledge management, specifically in RFP/proposal environments, preferably in B2B or professional services
- Experience with content management systems, proposal automation tools, and collaboration platforms
- Experience using generative AI tools for content development and optimization
- Exceptional writing, editing, and proofreading skills with keen attention to detail
- Strong organizational skills and ability to manage multiple content development projects simultaneously
- Understanding of proposal development processes and best practices
- Excellent interpersonal and cross-functional communication skills
- Strategic thinking and analytical skills to identify content trends and opportunities
- Proficiency with Microsoft Office Suite, particularly Word, PowerPoint, and SharePoint
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both
- Generous company matched pension
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
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