Brand & content manager responsible for content strategy and execution for health - focused company. Leading brand voice and organic presence across multiple channels while collaborating with freelancers.
About the role
- Senior Content Strategist at SAS, leading post-purchase customer content strategies for digital experiences. Championing innovation and customer-centricity in cross-functional teams.
Responsibilities
- Provide direction and oversight to cross-functional team members supporting content program execution and guide their efforts through the entire project lifecycle.
- Apply information architecture and taxonomy principles to organize and drive metadata efforts for maximum discoverability and reuse across platforms and business units.
- Establish KPIs for content, work with analytics and GEO team members to monitor and analyze content performance.
- Support AI-ready content transformation initiatives - adopting modular content structures, metadata frameworks, and automation-friendly authoring practices.
- Govern content quality and conduct audits and quality reviews to identify gaps, improve accuracy, and align to content standards: GEO/SEO, styleguides, content templates, and accessibility.
- Work with UX to apply content principles to improve user journeys, navigation, and overall engagement on the website.
- Regularly monitor and review competitors and industry trends to recommend solutions for improving content, navigation, search, and other key digital application and experience features.
- Operate as an individual contributor, leading through influence with full DX divisional backing and support; own the definition of standards, guidelines, and best practices, gather input and requirements from stakeholders to continually refine direction, and drive adherence with assistance from cross-divisional partners.
- Embrace curiosity, passion, authenticity and accountability.
Requirements
- Bachelor’s degree in information architecture, technical writing, journalism, or a related field
- Minimum 8 years of experience in content strategy, with at least 5 years in roles overseeing large, complex product portfolios.
- Proven track record of developing and executing content strategies that deliver measurable business outcomes and customer value.
- Deep understanding of technology trends, user experience, and content design best practices.
- Exceptional organizational leadership, strategic thinking, and interpersonal skills.
- Equivalent combination of related education, training and experience may be considered in place of the above qualifications.
Benefits
- Comprehensive medical, prescription, dental and vision plans.
- Medical plan options include: PPO with low annual deductible and copays.
- HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
- Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan.
- There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
- An industry-leading 401k plan.
- Tuition Assistance Program and programs and resources to support your development
- Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
- Volunteer Time Off, parental leave and unlimited paid sick days.
- Generous childcare benefits for all full-time employees.
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