Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Manager creating and optimizing content for TEG’s entertainment brands. Collaborating with internal teams and partners to drive fan engagement and support ticket sales.
Responsibilities
- Execute social content production including copywriting, scheduling, and publishing across key touring brands.
- Develop platform-first strategies and always-on content plans that align with tour rollouts and commercial goals.
- Manage day-to-day channel operations, overseeing community engagement and reactive content for promoters like DAINTY and TEG Live.
- Coordinate with internal creatives and external partners to produce high-impact short-form video, imagery, and memes.
- Liaise with artists and stakeholders to secure content approvals and ensure brand-safe, best-practice execution.
- Monitor and report on performance metrics, applying audience insights to optimize future campaign reach and engagement.
- Support a global, fast-paced event cycle by managing content delivery across varied time zones and outside standard business hours.
Requirements
- 5+ years experience in a social media or content production role, ideally in entertainment, media, music, or sport.
- Strong understanding of social platforms, formats, and audiences (Instagram, TikTok, Facebook, X, Threads, YouTube etc).
- Proven ability to create engaging content with strong copywriting, visual storytelling, and short-form video skills.
- Highly organised and collaborative, with the ability to juggle multiple campaigns and deadlines.
- Familiarity with social publishing, marketing automation, and analytic reporting tools such as Meta Business Suite, Later, Hootsuite, Sprout, or native platform tools.
- Genuine passion for live entertainment and events, culture, and digital creativity.
- Exposure to hybrid agency/in-house environments.
- At least 1 year experience working in a Social Media Manager role-mentoring/managing a small team.
- Experience managing high-volume content and community engagement across multiple channels simultaneously.
Benefits
- Complimentary event tickets
- Birthday and volunteering leave
- Wellbeing discounts & flu vaccinations
- Paid parental leave & free employee support (EAP)
- Global rewards and recognition
- Learning, development & career pathways
- A diverse, inclusive, and passionate team
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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