Digital Trading Manager driving Kate Spade’s ecommerce growth across Europe. Focusing on conversion, merchandising, and marketplace performance.
Responsibilities
The Digital Trading Manager is responsible for driving Kate Spade’s ecommerce growth across Europe and supporting the delivery of the annual sales plan for both direct ecommerce and marketplace channels
Focus on improving site conversion, personalisation, onsite merchandising, marketing execution, and market specific product assortments
Drive performance and build strong partner relationships to ensure strong brand visibility across partner sites
Support the development and execution of the Kate Spade digital strategy, focusing on conversion and AUR - driving initiatives to fuel overall growth across direct and marketplace channels
Lead daily, weekly, monthly, quarterly, and annual sales analysis (category/product/cart) to drive ongoing merchandising optimisation, providing clear commentary and recommendations in weekly trade meetings and business reports
Own warehouse forecasting for orders and units by channel and market, partnering closely with warehouse and logistics teams to ensure accurate staffing levels and adherence to customer SLAs
Track and report on category, product, and cart performance in additional global regions to identify opportunities that can enhance the European trading environment
Lead weekly trade meetings with Buying and Allocation teams, sharing actionable product and category insights across retail and outlet for both direct and marketplace
Partner with the Buying team to understand seasonal ecommerce investment strategies, delivering deep analysis of digital product performance to support informed buying decisions that meet evolving customer needs
Shape and execute regional trading strategies that improve conversion, AUR, and customer experience
Oversee online merchandising to ensure strong day - to - day trading across categories, optimising site merchandising and the customer journey
Own the product data, content and translation process, ensuring timely launches for all products, new season launches, promotions, and sale periods across all markets
Continuously optimise product findability, navigation, category and product pages to enhance relevance for each visitor segment
Partner with retail teams to drive omni - channel strategies (e.g. click & collect, deliver - from - store, and geo - targeting) to improve traffic and customer experience
Lead strategic conversion initiatives and own the A/B and multivariate testing roadmap, analysing performance across customer segments to drive commercial results for retail, outlet, and all markets
Serve as project lead for digital initiatives supporting annual sales plans, with a focus on customer - centric enhancements (e.g. personalisation, live chat)
Manage relationships with Narvar and Bazaarvoice to drive traffic and onsite conversion across markets
Collaborate with the Product Team to improve user experience, recommending new site features and functionalities
Use tools such as Google Analytics, Quantum Metric, and Certona to inform decision making
Collaborate with Marketing, PR, and Consumer teams to support and execute online campaigns
Monitor customer journey performance and proactively identify opportunities to reduce friction (e.g., bounce rate, basket abandonment)
Conduct weekly competitor reviews and stay up to date on digital trends and best practices
Requirements
5+ years’ experience in an ecommerce management role, ideally within trading or merchandising
Proven background in online retail, preferably within a multi - channel, globally branded business and matrix or global organisational structure
Hands - on experience working with Salesforce Commerce Cloud and Microsoft 365
Data - driven mindset with strong analytical capabilities
Experienced people leader with the ability to drive team performance and cultivate a positive working culture
Ability to work both independently and collaboratively in a fast - paced environment
Exceptional organisational skills with high attention to detail
Excellent communication and presentation skills, with the ability to partner effectively across global teams
Skilled at effectively managing multiple tasks and adapting quickly to changing priorities
Strong problem - solving skills; proactive, resourceful, and able to take initiative
Positive, proactive, and solutions - focused attitude
Additional European language skills preferred but not essential
Benefits
Hybrid working (Tuesday, Wednesday, Thursday in-office, Monday and Friday remote)
Flex Fridays (Option to finish early on a Friday)
1 Paid Volunteering Day per year and opportunities to volunteer with global projects
Learning & Development opportunities
Internal mobility & career progression
Regular seasonal and cultural social events
Equity, Inclusion & Diversity initiatives which include employee business resource groups
25 days holiday in addition to bank holidays
Annual Incentive Plan (company performance bonus)
Multi brand discount up to 50% off Coach & Kate Spade New York
Private Healthcare with health assessment (Bupa)
Private Dental Cover
Free 24/7 support for family building, fertility, maternity & newborn care, and menopause with Maven
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