GTM Engineer designing and implementing automation workflows in Sales and Marketing for Tanium. Collaborating with leadership to enhance efficiency and revenue growth through AI-driven strategies.
Responsibilities
Partner with GTM leadership to help shape GTM automation and AI strategy, informed by hands-on building, technology availability, and GTM team feedback
Identify high-impact automation opportunities across Marketing and Sales, recommending solutions based on feasibility, availability, security, cost, and business impact
Contribute to architectural discussions around AI-assisted and agentic workflows, including thoughtful consideration with respect to the evolution of automation ownership, monitoring, and governance across GTM Ops, Sales Systems and IT teams
Design and build automation and AI-powered solutions across GTM systems, including signal-based workflows that act on buyer intent, engagement, and lifecycle events to improve speed, relevance, and conversion
Build and support automated engagement and outbound workflows, including enrichment, qualification, routing, and Sales handoff, in alignment with GTM strategy and system governance requirements
Leverage AI to enable contextual personalization at scale across GTM motions, reducing manual effort and increasing seller efficiency while improving message relevance and consistency
Where appropriate, develop proofs of concept and early-stage architecture to validate outcomes before accelerating production deployments
Drive end-to-end implementation of GTM automation in platforms owned by GTM (e.g., Qualified, 6sense, Marketo, People.ai, Clari, Traction Complete), from design through deployment and optimization
Collaborate with Sales Systems, Enterprise Architecture, and IT to translate GTM needs into scalable solutions, supporting design, validation, and production readiness
Serve as day-to-day administrator for GTM automation tools, including configuration, troubleshooting, and ongoing performance optimization
Drive adoption and effective usage of owned GTM tools through enablement, documentation, and stakeholder partnership
Partner closely with Sales Systems, Enterprise Architecture, IT, and Security to review, test, and deploy automation into production environments
Coordinate with external vendors and internal stakeholders to support implementation, enhancements, and issue resolution across GTM tools
Provide clear documentation, technical context, and testing support to enable efficient handoff and deployment
Serve as a technical thought partner to GTM stakeholders while aligning with system owners, IT, security, and compliance requirements
Responsible for the performance of GTM automation and AI-powered workflows, identifying opportunities to improve efficiency, speed to lead, and conversion
Partner with the BI and Analytics team and GTM leadership to define and track meaningful success metrics tied to business outcomes
Use funnel performance and system insights to continuously optimize workflows, targeting, and engagement logic
Translate performance learnings and GTM feedback into actionable recommendations that inform ongoing GTM automation priorities
Ensure automation workflows meet standards for data quality, auditability, privacy, and compliance
Continually work with IT and Security teams to balance risk with meaningful, measurable outcomes
Document solutions and enable GTM teams through training, best practices, and ongoing optimization
Requirements
5+ years of experience in GTM Operations, RevOps, Sales/Marketing Systems, or Automation Engineering
Proven experience designing and building automation workflows across GTM systems
Hands-on experience with AI-powered technologies, agents, or autonomous GTM systems
Excellent communication skills with the ability to translate between business and technical stakeholders
Strong technical fluency, including experience with Salesforce, APIs, integrations, and workflow orchestration tools
Strong analytical, organizational, and project management skills
Ability to manage multiple priorities in a fast-paced, cross-functional environment
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