Vice President of Strategic Alliances leading global partnerships strategy for CloudShare. Driving revenue growth and market expansion through high - impact partnerships and alliances.
About the role
- VP, Analytics driving innovative data strategies for a furniture portfolio at Synchrony. Collaborating with cross-functional teams to enhance client insights and marketing strategies.
Responsibilities
- Develop and own the analytics agenda and provide innovative leadership to evolve its strategy based upon the state of the business and potential opportunities
- Collaborate with cross functional teams to combine consumer, product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer repeat engagement
- Conduct analysis of customers, product and sales channel performance to uncover insights that inform critical decision-making to drive profitable outcomes
- Partner closely with broader marketing organization to execute integrated portfolio marketing campaigns leveraging personalization, and segmentation
- Act as a trusted strategic advisor to portfolio senior leadership team in solving complex business problems and provide actionable recommendations based upon data driven insights
- Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of programs/campaigns and large-scale projects. Ongoing assessment and measurement of product, channel and targeting strategies
- Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio
- Strengthen client relationships and evangelize the value of client sharing/combining their data assets with SYF data to drive enhanced acquisition, account management and portfolio strategies to improve overall portfolio performance
- Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams
- Perform other duties and/or special projects as assigned
Requirements
- Bachelor's degree, or in lieu of a Bachelor's degree a high school diploma and 10 years of experience in a marketing or customer analytics role at multi-product/multi-channel financial services organization
- A minimum of 7+ years analytics experience, ideally within financial services, retail and/or consulting experience to include: 5+ years’ experience with statistical and analysis tools, such as SAS, SQL, R, Python, Tableau, etc.
- 3+ years’ experience working on large-scale consumer analytics projects and/or working in matrix, cross-functional environments
- 3+ years of client facing experience
- Ability and flexibility to travel for business as required
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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