SVP, Marketing Technology leading marketing tech initiatives to boost non - QM lending. Requires expertise in digital platforms and strategic marketing in the mortgage industry.
About the role
- Marketing Analyst role focusing on aiding businesses to grow via digital marketing strategies and collaboration. Involves project management and operational tasks in marketing initiatives.
Responsibilities
- Study Surfe's business (brand positioning, business model, services, sales process, strategic objectives, competitors, and market).
- Plan and operationalize Surfe's overall marketing strategies (branding, inbound marketing, account-based marketing, content marketing, paid media campaigns, events, etc.).
- Execute marketing actions, projects, and tasks for Surfe.
- Act as Surfe's brand guardian on a day-to-day basis through actions, content, marketing routines, and cross-functional collaboration.
- Plan and execute a content strategy that drives significant funnel growth.
- Produce content (text and video) for Surfe.
- Develop automations, email marketing, newsletters, posts, and landing pages for Surfe.
- Monitor, collect data, and analyze metrics (social media, websites, landing pages, emails, SEO, automations) and implement improvements.
- Track Surfe's KPIs (sales funnel) and ensure targets are met.
- Conduct tests and experiments focused on improving results.
Requirements
- Certification and proficiency in RD Station or another marketing automation tool
- Advanced knowledge of Digital Marketing (SEO, content marketing, ads, social media)
- Knowledge of social networks (Facebook, LinkedIn, Instagram, Twitter, Spotify, YouTube, Pinterest, and others)
- SEO techniques
- Knowledge of Inbound Marketing
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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