Marketing Analyst role focusing on aiding businesses to grow via digital marketing strategies and collaboration. Involves project management and operational tasks in marketing initiatives.
Responsibilities
Study Surfe's business (brand positioning, business model, services, sales process, strategic objectives, competitors, and market).
Plan and operationalize Surfe's overall marketing strategies (branding, inbound marketing, account-based marketing, content marketing, paid media campaigns, events, etc.).
Execute marketing actions, projects, and tasks for Surfe.
Act as Surfe's brand guardian on a day-to-day basis through actions, content, marketing routines, and cross-functional collaboration.
Plan and execute a content strategy that drives significant funnel growth.
Produce content (text and video) for Surfe.
Develop automations, email marketing, newsletters, posts, and landing pages for Surfe.
Monitor, collect data, and analyze metrics (social media, websites, landing pages, emails, SEO, automations) and implement improvements.
Track Surfe's KPIs (sales funnel) and ensure targets are met.
Conduct tests and experiments focused on improving results.
Requirements
Certification and proficiency in RD Station or another marketing automation tool
Advanced knowledge of Digital Marketing (SEO, content marketing, ads, social media)
Knowledge of social networks (Facebook, LinkedIn, Instagram, Twitter, Spotify, YouTube, Pinterest, and others)
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