Marketing Analyst strengthening digital presence and supporting brand growth through data - driven strategies. Responsible for social media content and marketing metrics analysis in a hybrid model.
About the role
- Marketing Measurement & Insights Manager driving data-driven insights that shape Sun Life's GRS marketing strategy. Collaborating with teams to transform complex data into actionable recommendations.
Responsibilities
- Partner with Sun Life's Analytics, Business Intelligence, and Strategy teams to prepare data insights and reporting packages for GRS senior leadership and CXO stakeholders
- Create compelling data visualizations and dashboards that highlight key trends, performance metrics, and business outcomes specific to GRS member engagement and retirement planning behaviors
- Translate complex data into concise, honest, and understandable insights that inform decision-making and align with Sun Life's strategic priorities
- Support regular reporting cycles and ad-hoc analysis requests for GRS Marketing leadership
- Support the GRS Marketing team in managing dashboards to measure and track omni-channel campaign performance across Sun Life's digital and traditional marketing channels
- Conduct in-depth analysis across GRS marketing campaigns and provide strategic recommendations to improve member engagement and drive retirement savings behaviors
- Track end-to-end campaign performance for GRS initiatives, including forecasting and financial impact, to optimize effectiveness and ROI in support of Sun Life's growth objectives
- Identify actionable insights to meet and exceed performance targets for member acquisition, retention, and engagement within the GRS portfolio
- Develop and maintain measurement tools and processes to report on GRS Marketing team objectives and Key Performance Indicators (KPIs) aligned with Sun Life's broader business metrics
- Ensure reporting frameworks are scalable, accurate, and aligned with Sun Life's organizational goals and compliance requirements
- Create standardized reporting templates that support consistent measurement across GRS Marketing initiatives
- Assist in the development of business cases and financial models for new GRS Marketing strategic initiatives that support Sun Life's growth and member value objectives
- Evaluate investments in marketing technology and campaigns to identify opportunities for existing GRS plan sponsors and group members
- Support business planning processes and contribute insights that inform Sun Life's GRS market positioning and competitive strategy
- Proactively identify new areas for measurement and analysis within the GRS business, highlighting findings to senior leadership
- Recommend innovative approaches to measurement and insights that enhance GRS Marketing effectiveness and align with Sun Life's digital transformation initiatives
- Stay current with industry best practices in retirement services marketing and measurement methodologies.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, or related field; advanced degree preferred
- 5+ years of experience in marketing analytics, measurement, or insights roles, preferably within financial services or employee benefits
- Strong expertise in data visualization tools (e.g., Tableau, Power BI, Looker) with experience presenting to senior leadership
- Proficiency in analytics platforms (Google Analytics, Adobe Analytics) and CRM/marketing automation tools relevant to B2B and member engagement
- Experience with retirement services, group benefits, or wealth management analytics preferred
- Excellent communication skills with the ability to simplify complex data for diverse audiences, including C-level executives
- Experience in financial modeling and business case development within corporate environments
- Strong problem-solving skills and a proactive mindset with ability to work independently and collaboratively
- Knowledge of regulatory requirements in Canadian financial services preferred
- Familiarity with Sun Life's business model and GRS market dynamics considered an asset.
Benefits
- Wellness programs that support the three pillars of your health – mental, physical, and financial
- The opportunity to move along a variety of career paths with amazing networking potential.
- Hybrid organization offers flexibility to work from home or in the office.
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