About the role

Manager of content strategy focusing on sales enablement for S&C Electric. Leading a content team to support customer engagement and conversion efforts in a hybrid work environment.

Responsibilities

Develop and manage content strategies that support mid-funnel engagement and sales enablement.
Lead and manage a team of content creators focused on sales assets and conversion-oriented materials.
Create targeted assets such as case studies, product one-pagers, email sequences, and sales presentations.
Create internal sales tools to educate and upskill sellers.
Collaborate closely with sales, product marketing, and company leadership to understand buyer personas, common objections, decision criteria, and industry trends.
Contribute to an integrated marketing strategy and develop a content calendar aligned with campaigns, product launches, and customer journeys.
Personalize content for different buyer personas and stages of the funnel.
Support account-based marketing (ABM) initiatives with tailored content packages.
Track, test, and measure content performance and refine messaging and formats.
Develop and manage budgets for key product lines
Commit to understanding the power industry and S&C’s solutions, and apply knowledge of customer challenges and S&C’s unique differentiators
Build strong partnerships across the Marketing Communications department
Maintain regular and punctual attendance.
Attend in-person or virtual meetings as requested or required.
Communicate effectively and respectfully with others.
Other responsibilities as assigned.

Bachelor's degree in Communications, Marketing, Journalism, Technical Writing, English, or a related field
10+ years of experience in marketing communication, product marketing, or sales enablement. Proven experience working in technically complex industries. Previous leadership and B2B experience a plus.
Knowledge of the English language, including the meaning and spelling of words, rules of composition, and grammar
Experience and proficiency in proofing and editing content, as well as visual storytelling.
Expertise in project management and a high proficiency for managing multiple projects simultaneously with a commitment to meeting deadlines.
High attention to detail with a focus on accuracy
Proficiency in Microsoft Office including Word, Excel, Publisher, and PowerPoint
Ability to manage direct reports and coach/edit work for corporate voice, messaging, structure, visuals, and best practices of communications channels.
CRM experience a plus

Health and Welfare Benefits: Medical & Prescription, Dental, Vision, Health Care and Dependent Care Flexible Spending Accounts, , Health Savings Account (HSA), Group Life Insurance, optional Supplemental Life and AD&D Insurance, Wellbeing Resources including Employee Assistance Program and Family Forming Benefits (i.e., Adoption and Fertility support)
Leave Benefits: Vacation Time, Sick Time, Paid Holidays and Company Shutdown days, Short-Term Disability, Long-Term Disability, Other Leaves, Paid Parental Time and Military Leave
Retirement Benefits: 401(k) Retirement Savings and Employee Stock Ownership Plan (KSOP) offering traditional and Roth 401(k) options and an Employee Stock Ownership Plan (ESOP) component; KSOP participants can receive annual ESOP company contributions of over 11% of eligible earnings (3% Core, up to 3.5% Match, Variable Periodic).