Senior content designer leading conversation design for an AI - powered Pinterest Business Assistant. Collaborating with teams to create engaging content that connects business users with customers.
About the role
- B2B Content Marketing Lead at Stickerstars driving content strategies for community engagement through unique sticker albums. Overseeing creative processes from concept to performance evaluation.
Responsibilities
- Build content strategy: develop topics, narratives and messages that measurably drive awareness → leads → opportunities → closed deals.
- Provide creative leadership: write briefs, manage creators/agencies/working students, set quality standards and meet deadlines.
- Orchestrate formats: from short videos/Reels to 1‑pagers and case studies to newsletters — you decide which format works where and why.
- Manage distribution: editorial calendar, LinkedIn/website/landing pages, newsletters/CRM; coordinate paid campaigns with the performance team.
- Align with performance: define hypotheses, derive testable assets, document learnings and scale winners.
- Demonstrate impact: clear goals & KPIs, reporting and continuous optimization across the journey (lead quality & pipeline contribution).
Requirements
- 5+ years of B2B experience in acquisition-focused environments (agency, SaaS, events, consulting).
- Strong in story & concept: Insight → idea → hook → CTA; you translate business goals into clear content hypotheses.
- Channel understanding: LinkedIn, website/landing pages, newsletters/CRM — you know which format performs best where.
- Leading by doing: you guide agencies and working students, give precise feedback and keep the pace.
- Numbers-savvy: understand reach/clicks/CPL/pipeline and translate insights into action.
- Excellent German, strong English.
Benefits
- Hybrid setup & flexible working hours: because work is something you do, not where you go.
- Family-friendly: we create a working environment that accommodates family commitments and enables employees to be successful both professionally and personally.
- Exclusive employee benefits: job ticket (public transport), Urban Sports membership, bike leasing, employer pension contributions, training & development opportunities, and more.
- People first: our team is spread across Germany, yet we put energy and passion into team spirit with regular team events and joint off-sites.
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