Performance Marketing Specialist optimizing paid media for health - tech startup. Leading campaigns in Meta Ads and Google Ads for generating qualified leads and business growth.
About the role
- Lead User Acquisition Manager driving performance marketing efforts for EdTech products. Leading UA campaigns and managing acquisition teams with collaboration across departments.
Responsibilities
- Lead the strategic direction of UA campaigns
- Build and manage a high-performing acquisition team
- Optimize processes and ensure collaboration across Growth, Product, and Creative teams
Requirements
- 5+ years of experience in user acquisition with Facebook Ads
- At least 2 years in a leadership or team lead role
- Proven experience managing large advertising budgets (1kk+ per month)
- Strong ability to build, mentor, and scale UA teams
- Experience in establishing clear UA processes
- Excellent collaboration and communication skills
- Advanced analytical thinking
- Proficiency in using attribution, analytics, and engagement tools (Appsflyer, Ads Manager, Google Analytics, Looker, etc.)
- Skilled in automation and optimization tools
- Ability to maintain high-quality internal documentation
- B2+ English proficiency (spoken and written).
Benefits
- Health Insurance package for hybrid mode (Cyprus, Poland)
- Health corner in the Cyprus office
- GPT Chat bot/ Chat GPT subscription and other tools
- Flexible paid time off
- 21 days of annual leave + 10 bank holidays
Job title
Job type
Experience level
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Degree requirement
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