Marketing Content Creator writing social media and website content for automotiveMastermind's B2B technology solutions. Collaborating with teams to drive brand awareness and engagement.
Responsibilities
Produce thought leadership and brand storytelling tailored to automotive dealer audiences.
Collaborate with Product Marketing & Customer Communications to understand what drives our business and develop content that supports client acquisition, retention, and engagement.
Under the guidance of the Director of Marketing Communications, manage an editorial calendar that engages across all stages of the marketing funnel, with a focus on driving organic traffic and converting visitors into leads.
Manage the blog lifecycle, from ideation, keyword research, and outlining to hands-on writing, editing, and publishing.
Conduct in-depth keyword research and competitive analysis to identify high-potential topics related to automotive SaaS and AI tools.
Support the execution of the company’s social media communications strategy, ensuring consistency in brand voice, tone, and messaging across all platforms (LinkedIn, Facebook, Instagram, YouTube, etc.).
Partner with the Marketing Operations team to track content and search performance, using data and analytics to provide actionable insights and support continuous improvement of strategies.
Stay current on evolving trends in digital communications, emerging platforms, and changes in audience behavior; provide recommendations to ensure our approach remains innovative and compliant.
Requirements
2+ years of hands-on experience writing content & social media for a brand or organization, ideally with both marketing and communications objectives.
Come with a proven portfolio of content that drives measurable business results (traffic, leads, revenue).
Strong background and understanding of SEO & GEO best practices, digital trends, and metrics that impact visibility and performance.
Excellent writing, editing, and storytelling skills with a strong understanding of audience engagement and platform nuance.
Strategic thinker with experience developing and executing content strategies for internal and external audiences.
Comfortable using AI tools to support content development processes.
High attention to detail, quality, and accuracy—especially in time-critical situations.
Highly organized, with strong planning and project management skills.
Previous experience in automotive or SaaS technology strongly preferred.
Benefits
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
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