Senior Marketing Specialist leading marketing strategies for mental health initiatives at MHF. Collaborating across channels to deliver impactful campaigns that resonate with communities.
About the role
- Referent*in Digital Fundraising/Marketing für humanitäre Organisation zur Seenotrettung. Ausbau der digitalen Fundraising-Maßnahmen und Kampagnen zur Gewinnung von Spender*innen in Deutschland.
Responsibilities
- Can you identify with our goals and mission?
- Do you have a passion for humanitarian aid?
- Do you want to use your skills to help save lives?
- To strengthen our fundraising team we are looking for a Digital Fundraising/Marketing Officer to expand our digital, cross-channel fundraising activities.
- Main responsibilities: design and implementation of digital fundraising measures and campaigns to acquire individual and recurring donors.
- Further development of the email program, including newsletters, campaigns and automated processes.
- Development and execution of advertising campaigns for lead generation and direct fundraising via Meta, Google and other advertising channels.
- Regular reporting and analysis of the fundraising program's performance for internal and external stakeholders.
- Ongoing management of external agencies, freelancers and other service providers.
- Continuous monitoring of success metrics and budget control.
Requirements
- A passion for human rights and migration policy, and the desire to use your professional skills to save lives.
- Completed university degree in a relevant field such as Marketing, Business Informatics, or an equivalent qualification.
- Several years of professional experience in online, performance, digital fundraising or other B2C marketing.
- Experience managing multiple digital marketing channels to run multichannel campaigns focused on revenue generation.
- Significant experience in at least one specific digital channel such as website, social ads, CRM/email, display, SEA (search engine advertising), etc.
- Strong knowledge of relevant tools (e.g., Webflow, Brevo, Google Ads Manager, Google Search Console, Google Tag Manager, Meta Ads Manager) or similar tools like WordPress, HubSpot, Matomo, etc.
- Strong numerical affinity and experience in reporting, analysis and the strategic development of actionable recommendations.
- Excellent knowledge of standard office programs (especially MS 365) and fundraising databases/CRM systems.
- Excellent communication skills in German and English, both written and spoken.
- Start-up spirit – you enjoy exploring new approaches and finding creative solutions.
Benefits
- A meaningful role that helps save lives.
- Flexible working arrangements with a hybrid workplace and 30 days of annual leave.
- Opportunity to rapidly develop your skills and take on strategic decisions.
- Young, highly motivated team.
- Competitive NGO salary.
- International exchange within a European network.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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