Hybrid Director, CRM – Patient Experience

Posted last week

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About the role

  • Director of CRM & Patient Experience leading patient lifecycle strategy and CRM systems at AudioNova. Driving engagement and commercial impact in a growing healthcare organization.

Responsibilities

  • Define and lead the CRM strategy as a core revenue and patient engagement driver.
  • Own outcomes across the patient funnel.
  • Design, execute, and continuously optimize CRM programs to improve key metrics.
  • Lead vendor management and technology decisions for the CRM platform.
  • Build and mature CRM measurement and reporting capabilities.
  • Ensure data quality, governance, and effective insights-driven decision-making.
  • Build, lead, and develop a high-performing US CRM & Patient Experience organization.
  • Act as a senior cross-functional leader, aligning Marketing, Sales, IT, Data, and Operations.

Requirements

  • Proven experience leading CRM strategy and execution in a US-based organization
  • Expertise in customer/patient lifecycle management, segmentation, personalization, and journey orchestration
  • Hands-on experience with enterprise CRM platforms (e.g., Salesforce, Microsoft Dynamics, Adobe, or similar)
  • Demonstrated ability to translate patient data into measurable commercial and engagement outcomes
  • Experience leading multi-layered teams and developing leaders
  • Strong partnership skills with senior stakeholders across Marketing, Sales, and Operations
  • Solid understanding of data privacy and consent management requirements in the US.

Benefits

  • Hybrid Schedule with two remote days

Job title

Director, CRM – Patient Experience

Job type

Experience level

Lead

Salary

$170,000 - $190,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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