Marketing Specialist focusing on Google Analytics within a dynamic marketing agency in Berlin. Supporting marketing campaigns and brand initiatives through market research and creative brainstorming.
About the role
- Regional Marketing Lead at Sokin, developing and executing marketing strategies to enhance brand awareness in UK & Europe. Collaborating with global teams and local partners to drive growth.
Responsibilities
- Develop and implement a comprehensive marketing strategy to increase brand awareness and drive adoption of Sokin’s solutions in the region.
- Localise global marketing campaigns.
- Identify market opportunities and customer segments to optimise growth and engagement.
- Manage and execute event marketing tactics.
- Collaborate with in-house teams and external partners to execute go-to-market (GTM) strategies effectively.
- Design and implement targeted Account-Based Marketing (ABM) campaigns.
- Establish Sokin as a leading player in the fintech space through targeted PR and community engagement.
- Work closely with the global marketing team to align on strategy and share best practices.
- Track and analyse the performance of campaigns.
Requirements
- 7+ years of experience in marketing, with a strong focus on regional or field marketing.
- Proven track record of activating and growing brand presence within a specific market, preferably in the fintech or payments sector.
- Experience designing and executing Account-Based Marketing (ABM) strategies.
- Experience working with cross-functional teams in a fast-paced, dynamic environment.
- Strong project management skills.
- Excellent communication and interpersonal skills.
- Data-driven mindset with the ability to interpret metrics and adjust strategies accordingly.
- Familiarity with digital marketing tools.
Benefits
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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