Responsable Marketing dirigeant les stratégies marketing pour Alexander Logistics en logistique et transport. Supervisant les campagnes et collaborant inter-départements pour la notoriété de la marque.
Responsibilities
Design, implement and oversee innovative and effective marketing strategies targeting both men and women to promote our logistics and transportation services.
Use digital marketing tools such as Pardot to automate campaigns, generate leads and nurture prospects throughout the sales cycle.
Analyze Google Analytics data to evaluate campaign performance, identify trends and make strategic adjustments accordingly.
Design and execute inbound and outbound campaigns, including content campaigns, webinars, events and targeted advertising.
Collaborate with internal teams to develop compelling, relevant marketing content, including blog posts, case studies and white papers.
Monitor market trends and consumer behavior to continuously refine marketing strategies.
Manage the marketing budget efficiently and ensure a positive return on investment for all activities.
Requirements
Bachelor's degree in marketing, communications or a related field.
Proven experience as a marketing manager with a specialization in digital marketing and Pardot.
Proficiency with Google Analytics and the ability to interpret data to make informed decisions.
Strong knowledge of inbound and outbound marketing techniques.
Team management skills and experience in cross-functional collaboration.
Excellent written and verbal communication skills.
Ability to manage multiple projects simultaneously and meet deadlines.
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