Director of Field & Channel Marketing leading worldwide marketing initiatives for Blue Planet. Driving pipeline growth and strengthening customer engagement in telecommunications.
About the role
- Responsable Marketing dirigeant les stratégies marketing pour Alexander Logistics en logistique et transport. Supervisant les campagnes et collaborant inter-départements pour la notoriété de la marque.
Responsibilities
- Design, implement and oversee innovative and effective marketing strategies targeting both men and women to promote our logistics and transportation services.
- Use digital marketing tools such as Pardot to automate campaigns, generate leads and nurture prospects throughout the sales cycle.
- Analyze Google Analytics data to evaluate campaign performance, identify trends and make strategic adjustments accordingly.
- Design and execute inbound and outbound campaigns, including content campaigns, webinars, events and targeted advertising.
- Collaborate with internal teams to develop compelling, relevant marketing content, including blog posts, case studies and white papers.
- Monitor market trends and consumer behavior to continuously refine marketing strategies.
- Manage the marketing budget efficiently and ensure a positive return on investment for all activities.
Requirements
- Bachelor's degree in marketing, communications or a related field.
- Proven experience as a marketing manager with a specialization in digital marketing and Pardot.
- Proficiency with Google Analytics and the ability to interpret data to make informed decisions.
- Strong knowledge of inbound and outbound marketing techniques.
- Team management skills and experience in cross-functional collaboration.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
Benefits
- Stimulating work environment
- Opportunities for professional development
- Competitive compensation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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